Course

This course develops essential graphic design skills to support digital marketing practice. Students learn to conceptualize, produce, and evaluate visual assets that align with branding, audience needs, and campaign objectives across digital platforms. The course provides hands-on experience with Adobe Photoshop, Illustrator, InDesign, and Canva for image editing, vector design, and digital publishing. Through applied assignments and project-based work, students create marketing assets that reflect branding and business objectives while incorporating principles of ethical, inclusive, and responsible communication. Students also examine the use of AI-assisted tools in content creation and explore digital publishing workflows and asset management practices. By the end of the course, students will be prepared to produce effective digital media assets for real-world marketing contexts.

Host Course Code: LA-BMR3013
Host Course Name: Asset Creation for Digital Media