"In this course, students are challenged to develop their 'personal brand' using strategic brand development techniques. The variety of available media such as resumes, personal websites and social media are explored, as well as career planning and professional development opportunities. Students learn proven techniques from leading brands and apply them to the creation of their own unique, differentiated brand in the workplace."
Host Course Code: GG-MKTG2043
Host Course Name: Professional Edge
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Continuing Education
Room B2-280