Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Host Course Code: SL-CSSL43
Host Course Name: Marketing I
There is no required textbook for this course.
Please note: There may be required software or other resources for this course. Please be sure to check the course outline when you first log in to the course.
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