This course introduces the student to consumer-based services marketing and sales as applied to the Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behaviour, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.
Host Course Code: CL-LTRM702
Host Course Name: Sales and Marketing
There is no required textbook for this course.
Please note: There may be required software or other resources for this course. Please be sure to check the course outline when you first log in to the course.
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