Throughout this course, students will learn the basics of marketing beginning with an examination of what constitutes marketing and how new marketing opportunities are identified. Students investigate key concepts related to supply chain management including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students learn how to segment markets, develop positioning strategies, and prepare basic marketing plans involving product or service issues, pricing, distribution and communications strategies. Environmental analysis is stressed throughout the course, as is the role of technology and strategic planning as they relate to supply chain management.
Host Course Code: CN-SCM220
Host Course Name: Marketing for Supply Chain Management (OCGC)
The required text for this course can be found by going to textnet.ca, clicking on the "Browse by course" drop-down list and scrolling to Marketing for Supply Chain Management (OCGC).
Please Note: Students are not required to purchase textbooks from textnet.ca. However, if students are purchasing textbooks from another source, they must ensure purchased textbooks are the correct edition and include any applicable software or add-ons.
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