Program Information

Do you dream of a career working with your favourite team or sport? Do you have a passion to change the lives of others through building confidence and skills? Are you a team player? These are but a few reasons for you to consider the Sports & Recreation Management program at Lambton College where you prepare for a career where you can make a difference.

The program offers graduates a robust multi-disciplinary approach to the diverse industry that is sports and recreation management. Graduates gain business acumen through a sports and recreation lens. Graduates are prepared to identify, plan, and implement successful recreational activity programs for all ages and abilities. Graduates are able to provide leadership to health and fitness initiatives and wellness programs. This three-pronged approach to the curriculum ensures graduates are prepared for careers in the business of sport and recreation as well as the health and fitness industry.

The curriculum of this three-year advanced diploma has experiential learning opportunities integrated throughout including field placement, industry experiences, field trips, and service learning. Our students are at the forefront of providing leadership for our industry partners including the Sarnia Sting of the Ontario Hockey League who are located on campus.

Leadership, teamwork, project management, research, information technology, marketing, time management, and communication are but a few skills employers in this industry are looking for when hiring. Our graduates are highly sought because they are industry ready.

Experiential Learning

Students in the Sports & Recreation Management program have a number of opportunities to gain real-world experience throughout the course curriculum. These experiences include:

  • Organizing events throughout the year – students from all three years of the program contribute in some aspect to the organization of these events creating varied experiences and team building opportunities
  • Participating in learning experiences built right into the core courses – in the 2020-2021 school year, students were running virtual leagues, hosting virtual games and interviews and creating work plans for real people and counselling them virtually
  • Collaborating with community partners – one example is Tourism Sarnia Lambton – as part of this collaboration, students volunteered for events, produced social media posts, and were exposed to working on event bids
  • Organizing virtual speaker series’ - 2020-2021 speakers included David Amber, Hockey Night in Canada & NHL Host on Sportsnet, Tara Slone from Sportsnet and host of Top of her Game and Megan Chayka co-founder of Stathletes.

Recess - Focus on Mental Health

Recess is a program that began as a way for the Sports & Recreation Management program to recognize the importance of physical activity and social engagement in the maintenance of good mental health. As such, intentional opportunities for students in the program to come out for recess were created. Students and faculty enjoy this optional, one hour per week to participate in a variety of activities designed to promote laughter, comradery, and to network.

We often hear back from students about how large a role recess played in their success in the Sports & Recreation Management program.

Still looking for more? Lambton’s Sports & Recreation Management program has many attractive university pathway agreements. Our program is held in high esteem by the University of Windsor who’s Bachelor of Human Kinetics - Sports Management degree is recognized as one of the best in the world. Qualified graduates are able to earn this university credential with only two additional years of study.

See Course List

Admission Requirements

O.S.S.D. or equivalent with:

  • Grade 12 English C or U

Mature applicants must be at least 19 years of age by the start of classes, be out of secondary school for at least one year and usually do not have a high school diploma. Mature applicant assessment for this program is available in the Counselling Department in the subject of English. The assessment(s) will demonstrate proficiency in required admission subjects. For more information please contact the Counselling Department at ext. 3412. Academic admission requirements can be obtained through Academic Upgrading and Pre-Programs at Lambton College.

Technology Requirements

In order to keep pace with the requirements of each and every course in your program, Lambton College recommends that each student have access to a laptop while studying at our college.

Course List

SRM-1003: Introduction to Sport and Recreation Management

Students are introduced to various topics essential to becoming professionals in the Sports and Recreation Management industry and the career opportunities available. The importance of leadership, critical thinking, professionalism, recognition of strengths and the structure of sport organizations will be explored.

SRM-1013: Sports Marketing

This course provides students with an understanding of the fundamental concepts of marketing and how they pertain to sport. Areas of focus include the history of sport marketing, strategic marketing management, marketing mix, assessing the marketing environment, the role of research, segmentation, sponsorship, and understanding consumer behaviour.

SRM-2113: Current Concepts in Health and Wellness

In this course students investigate, review and utilize health promotion strategies for making healthy, rational, lifestyle choices in order to maintain or improve personal health. Students explore the bio - psycho - social processes to keep well and gain knowledge of interventions that encourage wellness, promote activity, energy and life, and empowerment.

BUS-1234: Computer Applications for Business

Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office applications. While the focus will be spent learning and applying document processing, presentation and extra time on spreadsheet management tools, students will also develop skills in time management, self-discipline, and attention to detail. Students will also have an opportunity to improve their ability to read and follow written instructions. Computer Applications for Business is a course delivered using practical hands-on applications and comprises additional online skills assessment and training tools purposefully designed to provide flexibility in learning. This course further prepares students to apply these professional business application skills, with enhanced emphasis on spreadsheet management as they continue and expand in their program areas of study.

COM-1013: Critical Thinking and Writing

In this writing course, students will respond to current issues and news articles via various styles of paragraphs and essays. Students will strive for clarity of message and diplomatic expression of opinion based on fact. Students will practice thinking critically and will organize and hone their writing to ensure clarity and correctness in their messages. Critical Thinking and Writing lays the foundation for a subsequent research- writing course.

SRM-2303: Recreation Programming

In this course students review the process of recreation programming gaining an appreciation for the importance of aligning programming with organizational mission, vision, and values. Through practical application students explore each step of the process including organizational program audit, program prioritization and planning, budgeting, scheduling, promotion and evaluation.

MKT-1103: Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

COM-2013: Communications for Business

This course provides students with the skills required for professional, written, and oral communications essential to business success and subsequent courses. Students will develop database and internet research skills; prepare professional written business communication; and create, practice and deliver professional oral presentations. Students will research and document borrowed information in a business report and will demonstrate critical reading and thinking skills.

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

SRM-5103: Training Principles

This course will develop the student's knowledge of exercise prescription and provide the student with the opportunity to develop practical skills through the design and delivery of training sessions for the class, existing physical and health education classes, and members of the college community.

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

GED-XXX3: General Education Elective

Academic Break

SRM-5003: Facilities Management

This course introduces students to the macro and micro aspects of managing sport and recreation facilities. Integrating theory with practical opportunities and facility tours, students explore facility design concepts, day-to-day operations, physical and human resource management, and activity and event programming.

SRM-3203: Tournaments and League Management

Through this course, students integrate the theoretical knowledge of tournament and league formatting and scheduling with practical experience. Students develop an appreciation for matching the level of participation with individual characteristics and desires, including ability, age and level of competitiveness. The importance of policies, regulations and rules are also explored.

SRM-3113: Seasonal Recreation

Now more than ever people of all ages are seeking out recreational activities to help them regulate their physical and mental well-being. This course is designed to equip students with the tools required to design, deliver, and manage recreational activities. The delivery of this course is constructed to expose students to the comprehensive picture of recreational programming in a variety of sectors including public, non-profit, private, and commercial. Basic rules, etiquette, and skills as well as an overview of equipment selection and surface maintenance required to run recreational sports are examined. Ultimately, with the expertise of guest speakers as well as other industry-recognized resources, student groups deliver a recreational sport activity that meets all the guidelines and best practices set out by the recreation and leisure industry. Since this course uses aspects of the sport education delivery model, students are expected to take an active role in the recreational sport experience by serving in varied and realistic roles that we see in authentic recreational sport settings.

ACC-3083: Introduction to Managerial Accounting

The managerial accounting course provides students with skills to become highly effective in environments where quick decisions are required. Students learn to use financial information to make quick strategic decisions including how to use data to evaluate the effectiveness of current operations. Learning to maximize the profitability of operations, students prepare and interpret financial statements and key performance indicators that drive decision making. Topics covered in this course include cost management, analysis of financial performance, relevant costing techniques, budgetary planning and control for a business enterprise.

MKT-3213: Business Intelligence I

Business Intelligence I introduces students to the constantly expanding world of secondary data research. This is the first of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students develop their research technology skills by learning how to locate, evaluate, and qualify high-quality data. Students will develop skills to critically interpret and evaluate the data collected and suggest potential trends and implications. An important focus is of the course is learning to create appropriate tables and charts that aid in understanding the data. By tackling four business reports, students will learn to craft high-quality written reports with accurate references and citations. Throughout the course, students will be exposed to a wide variety of government and business information that will help them expand their knowledge of the dynamic business environment.

GED-XXX3: General Education Elective

SRM-5013: Special Events Management

In this course, students examine various types of events and methods for achieving event goals. Utilizing principles of event management, students gain experience through engagement in the planning, organizing and delivery of events for various community partners.

SRM-6203: Coaching Theories and Principles

The Coaching Course will provide theory and practical experiences in coaching enabling the student to teach others physical skills and activities that can be used throughout a person's life. This course will cover the essential principles of coaching including planning, sport safety, skills analysis, communication, and ethics. Using a combination of coaching assignments, lectures, readings, and live assessments of skills, students will be prepared to pursue coaching opportunities in various community and recreation sport settings.

FHP-2003: Risk Management

In this course, students explore the legal concepts of negligence and liability and relative legislation, regulations, standards, and policies affecting the provision, safety, cleanliness, and maintenance of facilities. Students are introduced to methods of identifying risk, assist in designing strategies to prevent or minimize risk, and apply risk management strategies.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

GED-XXX3: General Education Elective

MKT-4213: Business Intelligence II

Business Intelligence II is the second of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students became proficient in secondary research gathering, analysis and reporting. In Business Intelligence II, students will build on these skills and apply them to the development of primary research instruments. Students will learn how to design and conduct exploratory research and use the results to guide the development of survey research. Students will learn how to tabulate, evaluate and analyze the results of a survey and prepare a high-quality research report using the reporting skills they learned in Business Intelligence I.

FHP-3103: Health Promotion (online)

Using a best practices approach, students are introduced to and actively involved in planning, organizing, delivering and evaluating health promotion programs, campaigns and events.

CPL-1003: Work Term - Part-Time (8 hrs/wk)

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to:

SRM-5703: Sport Research and Analytics

The field of sport management is one that is ever changing. One of the more recent developments is the use of sport analytics and research in the decision making process teams and leagues face on a day-to-day basis as well as its use for the ever expanding world of fantasy leagues. Through this course students are introduced to the field of sport analytics and explore its brief history and importance in today's sporting environment. Students examine player performance measurement, in-game decision making, and player selection / roster construction.

SRM-5503: Outdoor Pursuits

This multi-faceted course is designed to provide students with opportunities to develop and apply skills including leadership, teamwork, planning, preparation, problem solving, and many other highly sought-after transferrable skills. These skills are acquired through participation in experiential outdoor activities designed to physically, mentally, socially, and spiritually challenge students. Students discover the importance of natural resources, opportunities to use them for personal exploration and development, and develop an appreciation for their value to the environment, issues related to conservation and sustainability, use for educational purposes, and use for recreational and economic benefit.

SRM-5113: Event Marketing and Public Relations in Sport

Successful event planning is dependent on a strategic and purposeful marketing and public relations approach. It is about creating engaging experiences for the target audience while achieving brand awareness. This course prepares the student to critically plan and create specialized event marketing campaigns and public relations strategies. The student will gain an understanding of print and digital design and the role it plays in creating an exceptional user experience through creative communications. The exploding role of social media in event marketing will be examined, and students will learn strategies for effectively utilizing various social media channels in a corporate environment.

ESA-3004: Video/Audio Production

Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.


TRE-1033: Foundations of Therapeutic Recreation

This course provides an in-depth study of the scope of therapeutic recreation. Students study the historical and philosophical foundations of the professions. The role of therapeutic recreation professionals in the spectrum of health care and human service settings serving clients with a variety of disabilities is explored. A review of the various definitions used by each of the professional TR organizations, a variety of service models of practice as well as the Therapeutic Recreation process is introduced. Students develop an appreciation of the needs of people with different abilities and the barriers to recreation that they face. There is also a focus on approaches to integration within the community and the issues related to this profession. Students are introduced to ethics in the profession of Therapeutic Recreation.


PHR-1093: Anatomy and Physiology

This course is designed to provide pertinent information about the human body and how it functions. The study is concentrated on medical terminology, cells, tissues, organs, and systems and how the systems work together for human survival.


MKT-3103: Consumer Behaviour and Trends

Consumer behaviour is one of the most exciting areas in the study of marketing. Everyday, a variety of media inform, persuade, and influence our purchase decisions. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students will learn how marketers identify and work with these sources of influence, how we think and how we process information. Students will also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions.


SRM-5403: Field Study in Sport Management

This course is designed to provide students with opportunities to engage in tours of high profile sport and recreation facilities while networking with industry experts in a variety of career-related areas, including team management, corporate sales and sponsorship, facility operations, and sport organization management, while discovering employment opportunities available to them in the sport industry. Depending on the locations to be explored, students may also gain insight into cultural practices, political and economic influences related to sport, and local attractions.

SRM-2503: Sport in Society

Sports are institutional, social, and cultural practices, created and sustained by people as they interact with others to organize and make sense of their lives. Sports not only reflect aspects of society but they also play a unique role in producing, reproducing and transforming society. Historical variations in the way sports are organized and viewed by society are related to issues of power and authority at particular points in time. Using sociological theoretical frameworks offers one the opportunity to see aspects of sports that are often hidden from view when studying the place and role of sport in society. Topics explored in this course include (but are not limited to) social theories, history of sport sociology, social inequalities, violence and social deviance, politics, globalization and economics, media, bioethics, religion and socialization.

SCU-1603: Fundamentals of Entrepreneurship

FUNdamentals of Entrepreneurship is a gamified business simulation where students assume the role of an entrepreneur pursuing their passion of selling clothing online and in their retail store. The player subcribes to the guidance of a business coach and will build a successful venture in a virtual neighbourhood. The player can upgrade their store and operations by completed learning modules and testing. Through self-paced gameplay, students learn important concepts from Finance, Human Resources, Marketing, Health and Safety, Risk Management and more. In the process, they acquire the skills to effectively run a company as they upgrade their operation by completing learning modules and quizzes. Each student has a unique playing experience via ingame customizations, such as avatar creation, and store design. All content is contained within the game - no textbook is required. Students who have successfully completed MAN-1183 are not eligible to take this course.

FHP-1203: Physical Literacy

This course introduces students to current concepts of physical literacy as they are being defined in Canadian sport, recreation and education. Students examine physical literacy concepts within the Provincial Physical and Health Education Curriculum, the Canadian Sport for Life model, as well as the Long Term Athletic Development model. Students create effective presentations to act as catalysts for change in the way Canadians view physical literacy. Emphasis is placed on the planning, delivery and assessment of fundamental movement skills acquisition plans based on the models reviewed in the course.

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.


MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.


CPL-2003: Work Term - Part-Time (8 hrs/wk)

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to:

Program Maps

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Employment Opportunities

For over 20 years, our graduates have pursued successful careers in the public, private, and commercial sectors of the sport and recreation industry as facility and program managers, sports marketing and sales representatives, athletic directors, league administrators, special event managers, fitness and recreation program leaders, equipment and sporting goods representatives, health promoters, educators, and entrepreneurs.

Business & International Education
519-542-7751 ext 2433


Program Information

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