Lambton College: Change Everything


September 11, 2019

Following a year of exceptional growth and achievement,  College officials felt the time was right to introduce a new slogan.
Following a year of exceptional growth and achievement, College officials felt the time was right to introduce a new slogan.

SARNIA, September 11, 2019 – Change has arrived at Lambton College.

Following a year of exceptional growth and achievement, which included the opening of three new buildings, national accolades in Research, and the Enactus World Cup, College officials felt the time was right to introduce a new slogan.

“Change Everything” was launched today in a celebratory roll out that included free coffee on Lambton’s campus and local Starbucks locations, billboards, digital advertising, social media, and various other forms of promotional marketing.

The slogan comes a year after Lambton College officially revealed a new logo and accompanying shield.

Cindy Buchanan, Senior Director, Marketing, Communications & Brand Management at Lambton College said that after allowing some space for the brand to develop organically, the College decided it was time to develop the next phase in its marketing vision.

“When we sat down as a Marketing team to look at what our new slogan should represent, it was evident that Lambton College is in an exceptional new place and the time was right to launch a slogan that represents that,” Buchanan said.

The new slogan replaces “Choose Lambton” which featured stories of students and alumni, and is predeceased by “Connect,” “Make it yours,” and the original “Bridge to your future.”

The latest phrase was developed in collaboration with local agencies Storyboard Solutions and TMRRW Media Inc., and took its direction from the College’s Strategic Plan, which celebrates students and community with a heightened vision to challenge boundaries in a world shaped by the impending Fourth Industrial Revolution.

The underlying message behind the new expression is that Lambton College is not catching up or reacting to transformation, but has in fact, been anticipating it and leading the way. It’s meant to be a mindset and a movement that is owned and lived by students, faculty, staff, and leadership at the College.

The tagline is purposely concise, confident, and bold. Two simple words that live up to Lambton College’s global reputation and the ambitions of every single student who steps onto the campus.

In a decade that saw exponential growth, and change, and pride, “Change Everything” is the perfect mantra to drive Lambton College – and the Sarnia-Lambton community – into the future.

VIEW LAUNCH VIDEO:https://www.youtube.com/watch?v=92PjxlJ2Zuk&feature=youtu.be


For media inquiries or more information:

Jami Kloet
Corporate Communications Coordinator
Lambton College
Telephone: 519-542-7751 ext. 3337
Mobile: 519-328-2081
Email: jami.kloet@lambtoncollege.ca