Policy

College Corporate Identity

1. The Associate Director, Marketing & Student Recruitment has delegated authority to oversee the College brand management and corporate identity program, including review, update, and management of the Brand Guide.
2. All Lambton College programs, services and individuals will maintain a positive and consistent corporate image that promotes Lambton College and reflects its high standards.
3. All applications of the College corporate image must adhere to the guidelines presented in the College Brand Guide and any supporting documents to which it refers. This manual defines use of brand elements such as the College name, logo, tagline, icons, photography, colours and graphics, and College parent, sub and endorsed brands across the various media.

Use of College Name & Brand Assets by College Programs & Individuals

Programs, Services & Activities 

1. College names (including school names), and brand assets may be used in connection with any approved College academic program and associated services.
2. A Lambton College program, administrative department or officially authorized activity of a program or department must display the name Lambton College in all references and promotion used outside the immediate College community.
   1. Notwithstanding the above edict to use the Lambton College name for bona fide Lambton activities, organizers of such activities being developed by a Lambton College program or administrative department must ensure that the activity is in fact bona fide (i.e. approved and known as approved within the community.)
3. College units, faculty, staff, and student organizations that wish to use the College name or brand assets in connection with any non-academic College program, activity, service or product must obtain the approval of the Associate Director, Marketing & Student Recruitment before proceeding.
   1. The Associate Director, Marketing & Student Recruitment will review the proposed use and determine, in consultation with appropriate colleagues, whether it is properly related to the College’s missions and whether the benefits of the proposed use outweigh any risks associated with the use.
   2. The Associate Director, Marketing & Student Recruitment may approve the proposed use, with or without conditions, or disapprove the proposed use.

Use by Individuals & Groups

1. Lambton College recognizes the interest of individuals and groups who wish to work as citizens through political and community channels for the betterment of society.  However, the College as a college is, and must remain, and must be seen as, neutral on political issues.
   1. Employees, like any other citizens, have the right to express their thinking on public issues and to make it known to others. In doing so, however, they have the responsibility to make clear that they are expressing their individual views and to guard against giving the impression that they are speaking for the College.
   2. When they present their views to the public, they may identify themselves by their respective title and the name of this institution if they wish to do so, but the fact that they are expressing personal views should nevertheless be made obvious.
2. College faculty, staff and students may refer to their affiliation or status with the College in connection with personal activities, including consulting, provided that the affiliation or status is accurately represented and any title or position is accurately identified, and provided that such use does not imply College endorsement of the activity. In some cases, a disclaimer of College endorsement may be required.
3. The College name or any brand assets must not be used in any announcement, advertising matter, publication, correspondence, or report in connection with personal or non-college activities if such use in any way could be construed as implying College endorsement of or responsibility for any project, product, or service.

Faculty & Staff Titles

1. Individuals may use their faculty or staff titles and the Lambton College name for identification for scholarly or academic purposes. Such identification may not imply institutional support or endorsement.
2. Use of a faculty or staff title and the Lambton College name in connection with any political, community or philanthropic activity must clearly indicate that it is solely for identification purposes and does not imply institutional support or endorsement.
3. Use of a faculty or staff title and the Lambton College name for any commercial purpose is not permitted.  A faculty or staff member may not use their title or position name for purposes of advertising, promoting or otherwise furthering any private, professional or commercial activity, or private or non-College fundraising.

Athletic & Competition Teams & Individuals

1. Any group or individual from faculty, staff or students who wishes to use the name Lambton College in competition or on uniforms or brand assets must receive approval from the Associate Director, Marketing & Student Recruitment. The Associate Director, Marketing & Student Recruitment will consult with the Lambton College Athletics personnel.

Use of Name by External Agencies

1. The College name or insignia may be used on products or in connection with services offered by outside entities only with the permission of the Associate Director, Marketing & Student Recruitment.
2. Outside agencies found to be using the College name or brand assets without the explicit permission of the College will be requested or directed by the College to cease and desist from doing so.

Sponsors

1. Outside sponsors of College programs or activities may, on occasion, seek to use College names or brand assets in promotional or advertising materials. While the College is pleased to recognize the contributions of sponsors, such recognition must not suggest College endorsement of the sponsor’s activities. Therefore, College names or brand assets may not be used in connection with any outside entity’s name or logo without prior approval of the Associate Director, Marketing & Student Recruitment.
   1. In general, the Associate Director, Marketing & Student Recruitment will approve uses that recognize or acknowledge the sponsor’s contribution to the College, its programs or activities.
   2. Uses which, in the Associate Director, Marketing & Student Recruitment’s judgment, may suggest College endorsement or approval of the sponsor’s goods or services will not be permitted.

Solicitations & Fundraising

Soliciting for Lambton College Activities & Projects

1. Any group or individual from faculty, staff or students raising funds, including through the sale of goods or services, within Lambton College and/or outside the College, to support College activities or projects, must seek and receive approval from the Associate Director, Marketing & Student Recruitment or designate, for the use of the Lambton College name prior to soliciting.

Soliciting for External Charities

1. Any group or individual from faculty, staff or students raising funds, including through the sale of goods or services, within Lambton College and/or outside the College, to support an external charity, organization or initiative of any type, must seek and receive approval from the Associate Director, Marketing & Student Recruitment or designate, for the use of the Lambton College name prior to soliciting.

Use of Institutional Letterhead

1. Use of the institutional letterhead is restricted to communications that pertain to College business or related academic purposes.
   1. Accordingly, institutional letterheads may not be used for personal communications, including but not limited to such things as letters to the editor, solicitations for charities, political endorsements or petitions, commercial endorsements or advertisements, or correspondence relating to volunteer work. 
   2. Use of one’s academic or staff title is, however, permitted in any of those communications as part of the faculty or staff member’s signature for identification purposes, subject to the restraints outlined in this policy.

Inclusion of the College Name or brand assets with other third parties

1. Inclusion of the name(s) of any other institution or organization as part of the Lambton College letterhead or any insignia requires approval by the Associate Director, Marketing & Student Recruitment.
2. Inclusion of the name or any insignia of Lambton College as part of the letterhead or insignia of another institution or organization requires the approval of the Associate Director, Marketing & Student Recruitment.

College Websites & Domain Name

1. College websites and webpages are not to be used for commercial purposes or for activities not related to the purposes of the College without the prior approval of the Director, Information Technology.
2. Inclusion of a link from the College website, or pages within the College website, to a website of a commercial nature or for commercial or political purposes requires the approval of the Associate Director, Marketing & Student Recruitment. Placement of a commercial logo or trademark on the College website requires approval of the Associate Director, Marketing & Student Recruitment. Unauthorized use of the College’s registered Internet domain name(s), including all sub-domains, is forbidden.
3. The registration or purchase of a domain name(s) for a College department, activity or promotion must not be undertaken without the prior approval of the Director, Information Technology.
   1. The approved registration or purchase of a domain name must be undertaken and completed through, and with the approval of, the Director, Information Technology.
   2. The structure, layout, presentation, etc. of the new domain must be consistent with the Brand Guide and any direction provided by the Associate Director, Marketing & Student Recruitment.

Reservation of the Right to Retract or Amend

1. The College and the Associate Director, Marketing & Student Recruitment reserve the right, without limit or restriction, to rescind, annul or alter approvals, permissions, agreements, or arrangements provided under this policy.