This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment.
Host Course Code: DU-MKTG4287
Host Course Name: Marketing Digitally
There is no required textbook for this course.
Please note: There may be required software or other resources for this course. Please be sure to check the course outline when you first log in to the course.
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