Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Participants will understand how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual's personal brand has on the company. Through a self-analysis exercise and a competitive analysis, participants will determine where they fit in the market. The importance of networking and referrals will be emphasized. Participants will also consider various messaging and media options that resonate best with trades customers. Finally, participants will consider their specific trade to create a streamlined plan of action to promote their services.

Textbooks

The required text for this course can be found by going to textnet.ca, clicking on the "Browse by course" drop-down list and scrolling to Marketing a Trade Business.

Please Note: Students are not required to purchase textbooks from textnet.ca. However, if students are purchasing textbooks from another source, they must ensure purchased textbooks are the correct edition and include any applicable software or add-ons.

Host Course Code: CN-BTR205
Host Course Name: Marketing a Trade Business

Start Date

Back to Top