Learners explore the fundamentals of social media. Topics covered include an introduction to social media and other emerging technologies and tools, current trends and future directions, benefits, values and risks. Learners analyze case studies to assess how social media impacts and influences fields, such as communication and marketing, and how it informs future trends and developments.


There is no required textbook for this course.

Host Course Code: AL-COM0011
Host Course Name: Introduction to Social Media (8 Weeks)

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