Business Management

Full-Time

Course List

Term 1

MAN-1103: Human Resources Management

Human resource management is increasing in importance as organizations recognize that the effective and efficient management of human resources can provide a competitive advantage. This course introduces the student to the management of an organization's human resources. The course reviews the nature and importance of human resource management, environmental factors affecting human resource management, human resource planning, job analysis, recruiting, selection, orientation, training, performance appraisal, compensation, health and safety, and employee and labour relations.

MKT-1143: Marketing Fundamentals

This course introduces students to the foundations of successful marketing and prepares them for advanced marketing courses. The emphasis is on learning and applying marketing concepts in an ever-changing environment that is becoming more global in nature. Topics covered include the following: understanding the marketing environment, consumer and business behaviour, marketing intelligence, and the design and implementation of effective marketing strategies and marketing mix elements.

ACC-1093: Accounting Concepts I

This course is an introduction to the theory of accounting and the standard methods of recordkeeping and financial statement analysis for non-accounting major students. Generally accepted accounting principles and concepts are emphasized in the preparation of financial statements.

BUS-1234: Computer Applications for Business

Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office 2016 applications. While learning about Microsoft Office 2016 with a particular focus on word and document processing, presentation tools and extra time on spreadsheet management, students will also develop skills in time management, self-discipline, and attention to detail. Students will also have an opportunity to improve their ability to read and follow written instructions. Computer Applications for Business is a course delivered using both practical hands-on applications in the computer lab and comprises additional online skills assessment and training tools designed to provide flexibility in learning. This course prepares students for further opportunities to apply their spreadsheet skills and expand upon these skills as they continue in their areas of study.

COM-3013: Professional Communications

This course requires students to write professional communications essential to workplace success. Students will prepare professionally written and designed documents, incorporating research and documentation where appropriate. Students will prepare, practise, and deliver professional oral presentations.

ECO-1503: Principles of Economics

This course is a survey of the principles which apply to our society's efforts to solve economic problems. The survey includes an examination of fundamental economic problems, economic models, the nature of the Canadian economy, employment, inflation, the role of governments in managing the economy, and the functioning of demand, supply, and firms within the market system.

Term 2

MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

LAW-1003: Business Law

In this course, students are prepared for a business environment increasingly affected by laws. They learn how laws must be understood and applied by management in the conduct of business. They also learn how to analyze a business situation from a general legal perspective. Emphasis is placed on methods of dispute resolution, contracts, torts, employment law, methods of carrying on business, creditors' rights, sale of goods and marketing law.

CPP-1001: Co-op Preparation

This course will provide students with employment preparatory skills specifically related to Co-operative Education. This will include understanding the Co-operative Education & Internship Policy, understanding the support system available through the Co-op and Career Services department, utilizing social media, preparing effective cover letters & resume as well as the fundamentals of behavioural based interviewing.

BUS-1103: Global Business Principles

This course introduces students to the study of business and builds a necessary foundation for subsequent courses in Business programs. Areas covered include the following: the free enterprise system, business environments, ownership, organizational culture and structure, and the functional areas of business including accounting, human resources, production, and marketing. The examination of core business functions within the context of global business, entrepreneurship, ethics, and social responsibility enables students to obtain a holistic view of the world of business. This, in turn, leads to an understanding of the critical success factors of a domestic or international business venture.

BUS-1043: Digital Tools

Digital Tools is a course designed for students to enhance and understand the technology around them and how it will impact their careers. This course covers the basics of cloud computing; the importance of maintaining an online presence; the significance of adhering to digital security standards; how to use social media tools from a business perspective; and how the use of social media impacts both an individual and a business. Students will also learn the basics of personal computing and how to keep safe online. Throughout the course, students will have the opportunity to build a basic business presence on various Social Media platforms.

MKT-3103: Consumer Behaviour

Consumer behaviour is one of the most exciting areas in the study of marketing. Everyday, a variety of media inform, persuade, and influence our purchase decisions. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students will learn how marketers identify and work with these sources of influence, how we think and how we process information. Students will also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions.

Term 3

FIN-1013: Financial Analysis and Budgeting

This course is an introduction to the essentials of financial management with a view for wealth maximization of a business enterprise. Topics covered in this course include the following: analysis of financial performance, cost-volume-profit analysis, financing alternatives and costs, management of working capital, budgeting, and capital investment decisions.

MAN-1163: Organizational Behaviour

This subject is an examination of the contemporary Canadian business environment including the organization, leadership and management decision process which influences the behaviour of individuals and groups. Increased global competition, technological change and the rising expectations of both employees and employers have underlined the need for improved and more effective leadership. This subject provides a better understanding of this process.

ADR-1003: Alternative Dispute Resolution

This course introduces students to methods of dealing with conflict in the workplace. Students will examine different strategies for resolving workplace conflict, including the importance of effective communication. In addition, students will study various negotiation and mediation techniques.

MKT-3113: Retailing

This course provides students with a solid understanding of the complexity of operating a retail business in Canada and serves as a good foundation for a career in retailing or other industries that support the retail supply chain. The course provides an overview of the retail industry in Canada and its importance in the Canadian economy. The dynamic retail environment and the changing retail customer are investigated. Students will evaluate market opportunities, location considerations, store design and layout decisions to consider when planning a store. Students will be introduced to retail financial analysis and the operational decision functions of buying, handling and pricing merchandise.

MKT-3213: Business Intelligence

Business Intelligence I introduces students to the constantly expanding world of secondary data research. This is the first of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students develop their research technology skills by learning how to locate, evaluate, and qualify high-quality data. Students will develop skills to critically interpret and evaluate the data collected and suggest potential trends and implications. An important focus is of the course is learning to create appropriate tables and charts that aid in understanding the data. By tackling four business reports, students will learn to craft high-quality written reports with accurate references and citations. Throughout the course, students will be exposed to a wide variety of government and business information that will help them expand their knowledge of the dynamic business environment.

HRM-3103: Employment Law

Employment law affects numerous human resource management activities including planning, recruiting, selection, compensation, retention, and termination of employees. The purpose of this course is to review the legal and managerial implications of employment law for human resource management. It includes the formation, terms, regulation and termination of the employment relationship. The course topics include: sources of employment law; whether individuals are employees or independent contractors; discrimination and human rights; employment standards; the duties employees owe to employers; the duties employers owe to employees; formation of the employment contract; the terms of an employment contract; privacy; termination of employment; wrongful dismissal; health and safety; workplace safety and insurance; equity issues; and how employment related information can be found on the internet.

Term 4

CPL-1049: Co-op Work Term*

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/

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CPL-5559: WIL Project

Work Integrated Learning Project is aimed at enriching student success by connecting different program areas of study, cutting across subject -matter lines, and emphasizing unifying concepts. The focus is on making connections, allowing students to engage in relevant, meaningful activities that are connected and practiced in real life. This will attempt to enhance and strengthen the student's employability prospects post-graduation by exposing them to skills and knowledge in demand from today's employers. Students are required to attend the scheduled shifts in the WIL office, reporting to the WIL Supervisor. Weekly real-world challenges are presented in the WIL office, designed by industry professionals. In addition to the weekly assigned deliverables, students are also offered professional development sessions, and exposed to industry guest speakers, enhancing their opportunity to develop their professional network.

Courses listed as Business Options may have a prerequisite or corequisite. Please ensure you have met the requirements to enroll in the options course of your choice.

*In order to be eligible to participate in a full-time Co-op Work Term (CPL-1049) students must have a GPA of 2.8 or greater.

Failing to do so will require the students to enroll in CPL-5559 WIL Project at an additional cost to the student.

See the Additional Fees tab for current fees.

Program Maps

Current Students

Current students can view program maps from previous years on the mylambton website. 

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Business & International Education
519-542-7751 ext 2433

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Program Information
519-541-2403
info@lambtoncollege.ca


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