Sports & Recreation Management

Full-Time

Course List

Term 1

SRM-1003: Introduction to Sport and Recreation Management

This course introduces the student to the diversity of career opportunities available to graduates of a Sports and Recreation Management program through the exploration of industry sectors. The emphasis is for students to understand the competencies, skills, attitudes, and knowledge required for success in the industry.

SRM-1013: Sports Marketing

This course provides students with an understanding of the fundamental concepts of marketing and how they pertain to sport. Areas of focus include the history of sport marketing, strategic marketing management, marketing mix, assessing the marketing environment, the role of research, segmentation, sponsorship, and understanding consumer behaviour.

SRM-2113: Current Concepts in Health and Wellness

In this course students investigate, review and utilize health promotion strategies for making healthy, rational, lifestyle choices in order to maintain or improve personal health. Students explore the bio - psycho - social processes to keep well and gain knowledge of interventions that encourage wellness, promote activity, energy and life, and empowerment.

BUS-1234: Computer Applications for Business

Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office 2016 applications. While learning about Microsoft Office 2016 with a particular focus on word and document processing, presentation tools and extra time on spreadsheet management, students will also develop skills in time management, self-discipline, and attention to detail. Students will also have an opportunity to improve their ability to read and follow written instructions. Computer Applications for Business is a course delivered using both practical hands-on applications in the computer lab and comprises additional online skills assessment and training tools designed to provide flexibility in learning. This course prepares students for further opportunities to apply their spreadsheet skills and expand upon these skills as they continue in their areas of study.

COM-1013: Business English Skills I

Term 2

SRM-2303: Recreation Programming

In this course students review the process of recreation programming gaining an appreciation for the importance of aligning programming with organizational mission, vision, and values. Through practical application students explore each step of the process including organizational program audit, program prioritization and planning, budgeting, scheduling, promotion and evaluation.

MKT-1103: Social Media Marketing

This course focusses on industry trends, feasibility studies and marketing techniques with concentration on using social media to promote a fiscally responsible operation. This hybrid delivered course with both face-to-face class time and on-line applications allows the student to build a business plan, determine the business viability based on market research and develop marketing plans utilizing differing platforms of social media. By applying self-management techniques and interpersonal skills, students will recognize management and leadership traits essential for today's successful business operations. Hybrid developed courses provide the learners with opportunities in self-discovery and self-assessment.

COM-2013: Communications for Business

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

SRM-5103: Training Principles

This course will develop the student's knowledge of exercise prescription and provide the student with the opportunity to develop practical skills through the design and delivery of training sessions for the class, existing physical and health education classes, and members of the college community.

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

GED-XXX3: General Education Elective

Academic Break

Academic Break

Term 3

SRM-5003: Facilities Management

This course introduces students to the macro and micro aspects of managing sport and recreation facilities. Integrating theory with practical opportunities and facility tours, students explore facility design concepts, day-to-day operations, physical and human resource management, and activity and event programming.

SRM-3203: Tournaments and League Management

Through this course, students integrate the theoretical knowledge of tournament and league formatting and scheduling with practical experience. Students develop an appreciation for matching the level of participation with individual characteristics and desires, including ability, age and level of competitiveness. The importance of policies, regulations and rules are also explored.

SRM-3113: Seasonal Recreation

Through this course, students explore the organization, planning, and delivery of recreational activities that are considered both popular and upcoming. Students gain insight into the basic skills required for successful participation and learn about maintenance procedures required to successfully run each activity. Students are introduced to the basic rules of play (if applicable) and explore ways to adapt the activity for the youth, adult, and senior population groups, but also participants who may require physical &/or mental accommodation.

ACC-1093: Accounting Concepts I

This course is an introduction to the theory of accounting and the standard methods of recordkeeping and financial statement analysis for non-accounting major students. Generally accepted accounting principles and concepts are emphasized in the preparation of financial statements.

MKT-3213: Business Intelligence I

Business Intelligence I introduces students to the constantly expanding world of secondary data research. This is the first of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students develop their research technology skills by learning how to locate, evaluate, and qualify high-quality data. Students will develop skills to critically interpret and evaluate the data collected and suggest potential trends and implications. An important focus is of the course is learning to create appropriate tables and charts that aid in understanding the data. By tackling four business reports, students will learn to craft high-quality written reports with accurate references and citations. Throughout the course, students will be exposed to a wide variety of government and business information that will help them expand their knowledge of the dynamic business environment.

GED-XXX3: General Education Elective

Term 4

SRM-5013: Special Events Management

In this course, students examine various types of events and methods for achieving event goals. Utilizing principles of event management, students gain experience through engagement in the planning, organizing and delivery of events for various community partners.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

SRM-6203: Coaching Theories and Principles

The Coaching Course will provide theory and practical experiences in coaching enabling the student to teach others physical skills and activities that can be used throughout a person's life. This course will cover the essential principles of coaching including planning, sport safety, skills analysis, communication, and ethics. Using a combination of coaching assignments, lectures, readings, and live assessments of skills, students will be prepared to pursue coaching opportunities in various community and recreation sport settings.

GED-XXX3: General Education Elective

FHP-2003: Risk Management

In this course, students explore the legal concepts of negligence and liability and relative legislation, regulations, standards, and policies affecting the provision, safety, cleanliness, and maintenance of facilities. Students are introduced to methods of identifying risk, assist in designing strategies to prevent or minimize risk, and apply risk management strategies.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

MKT-4213: Business Intelligence II

Business Intelligence II is the second of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students became proficient in secondary research gathering, analysis and reporting. In Business Intelligence II, students will build on these skills and apply them to the development of primary research instruments. Students will learn how to design and conduct exploratory research and use the results to guide the development of survey research. Students will learn how to tabulate, evaluate and analyze the results of a survey and prepare a high-quality research report using the reporting skills they learned in Business Intelligence I.

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FHP-3103: Health Promotion (online)

Using a best practices approach, students are introduced to and actively involved in planning, organizing, delivering and evaluating health promotion programs, campaigns and events.

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CPL-1003: Work Term - Part-Time (8 hrs/wk)

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/

Term 5

SRM-5703: Sport Research and Analytics

The field of sport management is one that is ever changing. One of the more recent developments is the use of sport analytics and research in the decision making process teams and leagues face on a day-to-day basis as well as its use for the ever expanding world of fantasy leagues. Through this course students are introduced to the field of sport analytics and explore its brief history and importance in today's sporting environment. Students examine player performance measurement, in-game decision making, and player selection / roster construction.

SRM-5503: Outdoor Pursuits

This multi-faceted course is designed to provide students with opportunities to develop and apply skills including leadership, teamwork, planning, preparation, problem solving, and many other highly sought-after transferrable skills. These skills are acquired through participation in experiential outdoor activities designed to physically, mentally, socially, and spiritually challenge students. Students discover the importance of natural resources, opportunities to use them for personal exploration and development, and develop an appreciation for their value to the environment, issues related to conservation and sustainability, use for educational purposes, and use for recreational and economic benefit.

TRE-3303: Leisure and Aging

Students will develop their knowledge of various issues related to aging including the aging process, theories on aging, ageism, implications of an aging Canadian society, and the role of recreational and leisure activity in the successful aging process. Included in this will be an exploration of various physical and cognitive ailments and disease processes commonly found in the elderly. With this knowledge, students will develop a variety of recreational and leisure programs that focus on physical, cognitive, and psychosocial elements.

SRM-5113: Event Marketing and Public Relations in Sport

Successful event planning is dependent on a strategic and purposeful marketing and public relations approach. It is about creating engaging experiences for the target audience while achieving brand awareness. This course prepares the student to critically plan and create specialized event marketing campaigns and public relations strategies. The student will gain an understanding of print and digital design and the role it plays in creating an exceptional user experience through creative communications. The exploding role of social media in event marketing will be examined, and students will learn strategies for effectively utilizing various social media channels in a corporate environment.

TRE-1033: Foundations of Therapeutic Recreation

This course provides an in-depth study of the scope of therapeutic recreation. Students study the historical and philosophical foundations of the professions. The role of therapeutic recreation professionals in the spectrum of health care and human service settings serving clients with a variety of disabilities is explored. A review of the various definitions used by each of the professional TR organizations, a variety of service models of practice as well as the Therapeutic Recreation process is introduced. Students develop an appreciation of the needs of people with different abilities and the barriers to recreation that they face. There is also a focus on approaches to integration within the community and the issues related to this profession. Students are introduced to ethics in the profession of Therapeutic Recreation.

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PHR-1093: Anatomy and Physiology

This course is designed to provide pertinent information about the human body and how it functions. The study is concentrated on medical terminology, cells, tissues, organs, and systems and how the systems work together for human survival.

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MKT-3103: Consumer Behaviour and Trends

Consumer behaviour is one of the most exciting areas in the study of marketing. Everyday, a variety of media inform, persuade, and influence our purchase decisions. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students will learn how marketers identify and work with these sources of influence, how we think and how we process information. Students will also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions.

Term 6

SRM-5403: Field Study in Sport Management

This course is designed to provide students with opportunities to engage in tours of high profile sport and recreation facilities while networking with industry experts in a variety of career-related areas, including team management, corporate sales and sponsorship, facility operations, and sport organization management, while discovering employment opportunities available to them in the sport industry. Depending on the locations to be explored, students may also gain insight into cultural practices, political and economic influences related to sport, and local attractions.

SRM-2503: Sport in Society

Sports are institutional, social, and cultural practices, created and sustained by people as they interact with others to organize and make sense of their lives. Sports not only reflect aspects of society but they also play a unique role in producing, reproducing and transforming society. Historical variations in the way sports are organized and viewed by society are related to issues of power and authority at particular points in time. Using sociological theoretical frameworks offers one the opportunity to see aspects of sports that are often hidden from view when studying the place and role of sport in society. Topics explored in this course include (but are not limited to) social theories, history of sport sociology, social inequalities, violence and social deviance, politics, globalization and economics, media, bioethics, religion and socialization.

SCU-1603: Fundamentals of Entrepreneurship

FUNdamentals of Entrepreneurship is a gamified business simulation where students assume the role of an entrepreneur pursuing their passion of selling clothing online and in their retail store. The player subcribes to the guidance of a business coach and will build a successful venture in a virtual neighbourhood. The player can upgrade their store and operations by completed learning modules and testing. Through self-paced gameplay, students learn important concepts from Finance, Human Resources, Marketing, Health and Safety, Risk Management and more. In the process, they acquire the skills to effectively run a company as they upgrade their operation by completing learning modules and quizzes. Each student has a unique playing experience via ingame customizations, such as avatar creation, and store design. All content is contained within the game - no textbook is required.

FHP-1203: Physical Literacy

This course introduces students to current concepts of physical literacy as they are being defined in Canadian sport, recreation and education. Students examine physical literacy concepts within the Provincial Physical and Health Education Curriculum, the Canadian Sport for Life model, as well as the Long Term Athletic Development model. Students create effective presentations to act as catalysts for change in the way Canadians view physical literacy. Emphasis is placed on the planning, delivery and assessment of fundamental movement skills acquisition plans based on the models reviewed in the course.

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

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MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

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CPL-2003: Work Term - Part-Time (8 hrs/wk)

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/

Program Maps

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.


Business & International Education
519-542-7751 ext 2433

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Program Information
519-541-2403
info@lambtoncollege.ca


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