Program Information

The esports industry is growing exponentially every year, attracting new audiences and developing innovative new business models. The Esports Entrepreneurship & Administration program introduces students to this dynamic global industry where business meets passion. 

Through a combination of in-class lectures and experiential learning activities, students gain foundational business knowledge and learn how it is applied to the esports industry. This includes marketing, analytics, tournament and league management, special events management, accounting, and communications.

In the first year of the program, students become immersed in the industry through organizing and hosting small-scale esports events such as the Border City Battle and Lambton Esports Open. Students also engage with various esports industry leaders throughout the program’s curriculum. As students engage with their curriculum, they create a portfolio of work that highlights their knowledge and skills including audio and video production skills relevant to the esports industry.

In the second year, students undertake a capstone project working alongside an esports industry partner. Students integrate knowledge obtained throughout the program, culminating in the execution of a real-world esports project.

Research Opportunities

The Esports Entrepreneurship & Administration program has led various in-class research activities and applied research projects. Working with Lambton College's nationally recognized Research & Innovation department, students have conducted research initiatives with industry research partners ProGuides and Adamas Esports.

ProGuides is an esports training platform where millions of committed gamers can improve their game play for some of the most renowned gaming titles.

Adamas Esports is an industry leader in measuring and training esports performance.

See Course List

Admission Requirements

O.S.S.D. or equivalent with:

  • Grade 12 English C or U

Mature Student Assessment for this program is available in the subject of English for the purpose of demonstrating proficiency in this required admission subject. For all other admission requirements, applicants must complete the required course(s) as listed above. For more information, please contact counselling@lambtoncollege.ca. Review the Mature Student Admission process

Academic admission requirements can be obtained through Academic Upgrading and the Pre-Programs at Lambton College.

Technology Requirements

In order to keep pace with the requirements of each and every course in your program, Lambton College recommends that each student have access to a laptop while studying at our college.

Course List

SRA-1013: Sports Marketing

This course introduces the student to diverse career opportunities available to graduates of a Sports and Recreation Administration program. The emphasis is for students to recognize professional competencies sought by employers and begin to develop and / or further expand on them. Developing a professional perspective, communication and career planning and management are also covered.

BUS-1003: Introduction to Business

This course introduces the student to the modern world of business. It examines the significance and composition of Canadian business, discusses current factors and trends in the business environment, explores how businesses are organized and managed, and provides a brief discussion on the topics of entrepreneurship and business etiquette.

MKT-1103: Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

COM-1013: Critical Thinking and Writing

In this course, students will develop their application of contemporary English grammar standards and organizational writing patterns, which together create a strong foundation for organizing and writing tasks in subsequent communications courses.

ESA-1013: Esports Gaming Foundation I

This course provides students with an introduction to various topics relating to the gaming industry. In addition, students will become familiar with the map of the esports ecosystem, as well as the history of electronic sports or "esports" with a focus on the implications of critical events. Students will gain hands-on experience hosting esports events and develop knowledge and skills required by the sport and esport industries to prepare them for the various career opportunities available to them upon graduation. Furthermore, students will develop a personal plan that they will utilize and update as they pursue industry-related employment opportunities.

PED-1073: Personal Wellness

This course introduces students to health promotion strategies needed to make healthy lifestyle choices, to maintain or improve health and how to approach personal change. Wellness promotion and health maintenance are everyone's goal. Students require an understanding of the bio - psycho - social processes to keep well and knowledge of the interventions that will encourage wellness, promote activity, energy and life, even empowerment.

ESA-1043: Live Stream Marketing and Production

Live streaming is the process of the delivery of content in real time as it happens over the internet. The world of live streaming utilizes broadcasting software, in conjunction with social media and applicable streaming platforms to provide various multimedia online content which includes but is not limited to, esports event and tournament content. Students learn how to develop live streaming content as it pertains to the esports industry, as well as manage the behind-the-scenes elements to ensure consistent, quality user experiences.

ESA-2014: Esports Gaming Foundation II

In this course, students will explore the various aspects associated with esports leagues. Esports leagues are a burgeoning sector in the esports industry. However, there is still much opportunity in this esports industry sector. Through completion of this course, students gain an understanding of how to construct a grassroots league and how to manage various event and project management components. Students will learn how to apply their knowledge to marketing and promotion, customer service, league management, team, and player management, and ensure the successful operation of a grassroots league. Completion of this course provides a foundation of the fundamental tools needed to manage an esports league, with the freedom to create content that appeals to an individual, a team, or a league rather than predefined content.

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

GED-XXX3: General Education Elective

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

MAN-2103: Project Management

This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.

Academic Break

SRM-5703: Sport Research and Analytics

The field of sport management is one that is ever changing. One of the more recent developments is the use of sport analytics and research in the decision making process teams and leagues face on a day-to-day basis as well as its use for the ever expanding world of fantasy leagues. Through this course students are introduced to the field of sport analytics and explore its brief history and importance in today's sporting environment. Students examine player performance measurement, in-game decision making, and player selection / roster construction.

ESA-3004: Video/Audio Production

Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.

ESA-3201: Technology in Esports

This course investigates the wide array of technologies that exist in the esports industry and the greater gaming industry. Students learn how technology supports the different sectors of the esports industry, the impact that these technologies have, the systems that support these technologies, and the jobs that are necessary to utilize these technologies. At the completion of this course, students have a greater understanding of the esports ecosystem and employment opportunities that exist in the industry.

ESA-3013: Esports Gaming Foundation III

This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the planning and development course for the esports' students' capstone project. By using the entrepreneurial and project management processes learned over the first year of the program, students are further exposed to a variety of team-building, meeting, and project-planning activities that improve leadership and communication skills. Students conduct a research analysis study and deliver a project proposal based on a respective new venture or corporate project relevant to the esports' industry. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills, and talents applicable to the esports' industry.

ACC-3083: Introduction to Managerial Accounting

The managerial accounting course provides students with skills to become highly effective in environments where quick decisions are required. Students learn to use financial information to make quick strategic decisions including how to use data to evaluate the effectiveness of current operations. Learning to maximize the profitability of operations, students prepare and interpret financial statements and key performance indicators that drive decision making. Topics covered in this course include cost management, analysis of financial performance, relevant costing techniques, budgetary planning and control for a business enterprise.

COM-2013: Communications for Business

In this 42-hour online course communication skills are developed through hands-on application. Students can choose examples related to their careers. Participants define a problem, collect research using print sources, the Internet, interviews and questionnaires, and present their findings in reports.

GED-XXX3: General Education Elective

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

MKT-3403: Selling

This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.

ESA-4001: Esports Law

This fully-online course is designed to provide students with an introduction to Canadian law and the way it interacts with the esports industry. This course is intended to help students develop their ability to spot potential legal issues, understand legal processes, and introduce students to the world of intellectual property. Topics presented include the following: the law of contract, business law, alternative dispute resolution (ADR), and the importance of intellectual property in esports.

ESA-4015: Esports Gaming Project

This course is designed for students to execute a final project. Based on the planning and development that is developed over the course of ESA-3013, students will now execute their plan, completing their final capstone project for the program. Students' final project must be supported by a marketing plan and a project operation's plan. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

SCU-1603: Fundamentals of Entrepreneurship

FUNdamentals of Entrepreneurship is a gamified business simulation where students assume the role of an entrepreneur pursuing their passion of selling clothing online and in their retail store. The player subcribes to the guidance of a business coach and will build a successful venture in a virtual neighbourhood. The player can upgrade their store and operations by completed learning modules and testing. Through self-paced gameplay, students learn important concepts from Finance, Human Resources, Marketing, Health and Safety, Risk Management and more. In the process, they acquire the skills to effectively run a company as they upgrade their operation by completing learning modules and quizzes. Each student has a unique playing experience via ingame customizations, such as avatar creation, and store design. All content is contained within the game - no textbook is required. Students who have successfully completed MAN-1183 are not eligible to take this course.

GED-XXX3: General Education Elective

Program Maps

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Employment Opportunities

Esports businesses need entrepreneurial-minded young people with business development, marketing, production and management skills in order to grow their businesses. 

Graduates of the program are prepared to pursue a variety of esports career opportunities including esports manager, coach, event organizer, and tournament manager. Graduates may use the transferable skills learned in the program to pursue careers as an esports journalist/analyst, social media coordinator, or marketing content specialist. Some graduates may also pursue an entrepreneurial career in esports as a pro player, coach, or streamer.  

New opportunities continue to be developed everyday in this burgeoning industry and graduates will be in a position to trail blaze new opportunities of their own. 

Business, Liberal Studies & Information Technology
519-542-7751 x 2433

-or-

Program Information
519-541-2403
info@lambtoncollege.ca

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