Business Management

MAN-1103: Human Resources Management

Effective Human Resources Management (HRM) is critical to the success of organizations today. This course will provide an overview of the key concepts of HR management and will include some history and theory of the HR function and important terminology. It will introduce students to the core competencies of effective HR practitioners and allow for self-assessment against these competencies. We will be discussing core HR practice areas such as Strategic Planning, HR Planning, HR Administration, Talent Management, Training Learning and Development, Performance Assessment, Total Rewards (including Compensation and Benefits) Employee and Labour Relations and Health and Safety in the workplace. In addition, the course looks at the legal environment for effective HR management, and the role of HRM in mergers and acquisitions and organizational change management.

MKT-6113: Applications of Marketing Concepts

This course uses a case-study approach to introduce students to foundational concepts in the ever-changing marketing environment. Students analyze and solve common marketing challenges through the evaluation of real-world marketing case studies. Students examine the current marketing environment including concepts such as environmental scanning, segmentation, targeting and positioning, and marketing research. Students deepen their understanding of the marketing mix with analysis of product development and branding, pricing, distribution, and the many types of traditional and digital promotions. In addition to case analysis, students further develop their abilities to make informed marketing decisions through simulation exercises designed to emulate real-world scenarios faced by marketing managers.

ACC-3083: Introduction to Managerial Accounting

The managerial accounting course provides students with skills to become highly effective in environments where quick decisions are required. Students learn to use financial information to make quick strategic decisions including how to use data to evaluate the effectiveness of current operations. Learning to maximize the profitability of operations, students prepare and interpret financial statements and key performance indicators that drive decision making. Topics covered in this course include cost management, analysis of financial performance, relevant costing techniques, budgetary planning and control for a business enterprise.

COM-3013: Professional Communications

This course is designed for international students with diplomas or degrees. It focuses on polishing communications skills acquired through one's academic career and workplace experience. Through various business writing and speaking scenarios, students learn Canadian business practices and communication styles. Close attention is paid to proper incorporation of the intellectual property of others to ensure academic integrity. Students will practice organized and dynamic speaking and will strive for polished business documents.

ECO-1503: Principles of Economics

This course is a survey of the principles which apply to our society's efforts to solve economic problems. The survey includes an examination of fundamental economic problems, economic models, the nature of the Canadian economy, employment, inflation, the role of governments in managing the economy, and the functioning of demand, supply, and firms within the market system.

BUS-1203: Workplace Communication Applications and Analysis

ADR-1003: Alternative Dispute Resolution

This course introduces students to methods of dealing with conflict in the workplace. Students will examine different strategies for resolving workplace conflict, including the importance of effective communication. In addition, students will study various negotiation and mediation techniques.

BUS-1603: Entrepreneurial Mind Set

This course introduces students, through a Canadian lens, to the development of an entrepreneurial mindset. The ability to think like an entrepreneur and act like an innovator are critical skills for success across industries and are proven tools to help distinguish individuals in the workplace. Whether applied in a start-up company, or as an employee within an existing organization (intrapreneurship), learners develop knowledge on how to navigate barriers to creating, developing, and sustaining innovative new initiatives. Topics related to the development of resilience, focus, productivity, creativity, and success are introduced to support learners in building their own entrepreneurial capacity.

MKT-1103: Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

MKT-3403: Selling

This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales. Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.

LAW-1003: Business Law

In this course, students are prepared for a business environment increasingly affected by laws. They learn how laws must be understood and applied by management in the conduct of business. They also learn how to analyze a business situation from a general legal perspective. Emphasis is placed on methods of dispute resolution, contracts, torts, employment law, methods of carrying on business, sale of goods, and marketing law.

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

Academic Break

MKT-3103: Consumer Behaviour Trends

Consumer behaviour is one of the most exciting areas in the study of marketing. Everyday, a variety of media inform, persuade, and influence our purchase decisions. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students will learn how marketers identify and work with these sources of influence, how we think and how we process information. Students will also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions.

FIN-1013: Financial Analysis and Budgeting

This course is an introduction to the essentials of financial management with a view for wealth maximization of a business enterprise. Topics covered in this course include the following: analysis of financial performance, cost-volume-profit analysis, financing alternatives and costs, management of working capital, budgeting, and capital investment decisions.

MAN-6043: Leadership in Change Management

One of the few constants in today's competitive business environment is change. Change leaders must have knowledge of what drives successful change, what challenges successful change, the options available, the ethical issues associated with change, and understand organizational theory and behaviour and its impact. Effective Leaders must identify the correct approach to leading transition within an organization, utilize skills required to lead in chaotic and fast-paced environments, optimize organizational structures, analyze and assess change effectiveness, and ready their organizations to thrive. This course explores these knowledge areas and provides opportunity to practice and develop leadership skills relevant for successful change management.

MKT-3113: Retailing

This course provides students with a solid understanding of the complexity of operating a retail business in Canada and serves as a good foundation for a career in retailing or other industries that support the retail supply chain. The course provides an overview of the retail industry in Canada and its importance in the Canadian economy. The dynamic retail environment and the changing retail customer are investigated. Students will evaluate market opportunities, location considerations, store design and layout decisions to consider when planning a store. Students will be introduced to retail financial analysis and the operational decision functions of buying, handling and pricing merchandise.

MKT-3213: Business Intelligence I

This course introduces students to the constantly expanding world of secondary data research. This is the first of two research courses designed to develop research techniques and skills that meet the needs of today's business. Students develop their research technology skills by learning how to locate, evaluate, and qualify high-quality data. Students strengthen their ability critically interpret and evaluate the data collected and suggest potential trends and implications. An important focus of the course is learning to create appropriate tables, graphs, and infographics that aid in understanding and visualizing the data. Through a series of research assignments, students learn to craft high-quality written reports, presentations and infographics with accurate references and citations. Throughout the course, students are exposed to a wide variety of government, business, and economic information expanding their knowledge of the dynamic business environment.

MAN-1033: Operations Management

Operations and supply chain management have evolved into one of today's most important business disciplines. In the dynamic world of manufacturing and service delivery, designing systems more effectively and efficiently is a key source of competitive advantage. This course introduces business students to foundational concepts and practical methods used in the design and operations of manufacturing and service firms. Students explore strategic decisions related to how firms compete including operations strategy, supply chain design, process and facility design, and capacity planning. Students also learn tactical and day-to-day strategies for inventory management, forecasting, resource scheduling, quality control, project management, and lean operating systems.

CPL-1049: Co-op Work Term - Full-Time*

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/

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CPL-5559: WIL Project

Work Integrated Learning (WIL) Project is aimed at enriching students by connecting different program areas of study, cutting across subject-matter lines, and emphasizing unifying concepts. The focus of the WIL Project is to make connections between study and industry by engaging students in relevant and meaningful activities that are connected to and practiced within the professional workplace. WIL Project allows students to enhance and strengthen their employability prospects post-graduation by fine tuning skills and knowledge and meeting the expectations of today's employers. Students are required to attend the scheduled shifts in the WIL office, reporting to the WIL Supervisor. Weekly real-world challenges are presented in the WIL office, designed by industry professionals. In addition to the weekly assigned deliverables, students are also offered professional development sessions, and exposed to industry guest speakers, enhancing their opportunity to develop their professional network.