Marketing Management - Professional Sales

International

Course List

Term 1

MKT-1143: Marketing Fundamentals

This course introduces students to the foundations of successful marketing and prepares them for advanced marketing courses. The emphasis is on learning and applying marketing concepts in an ever-changing environment that is becoming more global in nature. Topics covered include the following: understanding the marketing environment, consumer and business behaviour, marketing intelligence, and the design and implementation of effective marketing strategies and marketing mix elements.

ACC-1094: Accounting Concepts I

This course is an introduction to the theory of accounting and the standard methods of recordkeeping and financial statement analysis for non-accounting major students. Generally accepted accounting principles and concepts are emphasized in the preparation of financial statements.

ENG-1204: English Essentials

This course provides students with the skills required for professional written and oral communications essential to business success and subsequent courses. Students will learn to develop database and internet research skills, prepare professionally written and designed business letters, memos and reports, and prepare, practice and deliver professional oral presentations.

ECO-1503: Principles of Economics

This course is a survey of the principles which apply to our society's efforts to solve economic problems. The survey includes an examination of fundamental economic problems, economic models, the nature of the Canadian economy, employment, inflation, the role of governments in managing the economy, and the functioning of demand, supply, and firms within the market system.

BUS-1234: Computer Applications for Business

Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office 2016 applications. While learning about Microsoft Office 2016 with a particular focus on word and document processing, presentation tools and extra time on spreadsheet management, students will also develop skills in time management, self-discipline, and attention to detail. Students will also have an opportunity to improve their ability to read and follow written instructions. Computer Applications for Business is a course delivered using both practical hands-on applications in the computer lab and comprises additional online skills assessment and training tools designed to provide flexibility in learning. This course prepares students for further opportunities to apply their spreadsheet skills and expand upon these skills as they continue in their areas of study.

Term 2

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

MKT-3103: Consumer Behaviour and Trends

Consumer behaviour is one of the most exciting areas in the study of marketing. Everyday, a variety of media inform, persuade, and influence our purchase decisions. These media compete with other stimuli for our attention and our hard-earned money. In studying consumer behaviour, students will learn how marketers identify and work with these sources of influence, how we think and how we process information. Students will also learn how their relationships with others and their dreams and aspirations help shape their product choices and purchase decisions.

MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

MKT-3213: Business Intelligence I

Business Intelligence I introduces students to the constantly expanding world of secondary data research. This is the first of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students develop their research technology skills by learning how to locate, evaluate, and qualify high-quality data. Students will develop skills to critically interpret and evaluate the data collected and suggest potential trends and implications. An important focus is of the course is learning to create appropriate tables and charts that aid in understanding the data. By tackling four business reports, students will learn to craft high-quality written reports with accurate references and citations. Throughout the course, students will be exposed to a wide variety of government and business information that will help them expand their knowledge of the dynamic business environment.

MKT-3503: Sales Technology

Students will be introduced to computer basics, computer related security threats and preventative policies required in today's marketplace. The focus of this course is learning how to leverage the internet in order to strengthen sales and marketing as well as understand the implications of the internet on the customer. Students will learn how to implement a measurable and repeatable approach to internet marketing which enables businesses to track customer relationships and assess the effectiveness of strategies. Internet and marketing tools such as social media, Google Analytics, Google AdWords, and search engine optimization will be discussed and the importance and benefits of integrating them together will be examined.

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

CPP-1001: Co-op Preparation

This workshop will provide an overview of the roles and responsibilities of the Co-operative Education Students and the Co-operative Education Advisors as well as the Co-operative Education policy. It will provide students with employment preparatory skills specifically related to Co-operative Education work terms and will prepare students for their Co-operative Education work term job search.

Term 3

MKT-4303: Sales Management

Many aspects of sales management will be addressed in this course including: time management, customer management, account management and the management of the sales funnel and sales activities. Students will learn how to estimate and forecast potential sales as well as how to analyze customer segments and enhance customer interactions. How to recruit, train, motivate and lead a sales team will also be emphasized

MKT-4003: Customer Relationship Management

This course examines the principles, methods and strategies of the development of customer service skills and effective customer interaction that create a competitive advantage and build/implement effective customer service. An emphasis is placed on identifying, interacting and retaining and maximizing profitable customers through customized products and services based on information derived through metrics, establishing customer loyalty and improved target marketing.

MKT-4313: Business to Business Marketing

This course introduces students to the unique dynamic of business-to-business marketing and how it differs from business-to-consumer marketing. Students will understand the characteristics of a business consumer by analyzing the business-to-business environment, and reviewing organizational buying and buyer behaviour. Effective business-to-business marketing skills will be forged through the analysis of business strategy, market research, segmenting, targeting and positioning, developing a product or service, pricing, selling, branding and communicating in a business-to-business setting.

MKT-4213: Business Intelligence II

Business Intelligence II is the second of two research courses designed to develop research techniques and skills that meet the needs of today's business. In Business Intelligence I, students became proficient in secondary research gathering, analysis and reporting. In Business Intelligence II, students will build on these skills and apply them to the development of primary research instruments. Students will learn how to design and conduct exploratory research and use the results to guide the development of survey research. Students will learn how to tabulate, evaluate and analyze the results of a survey and prepare a high-quality research report using the reporting skills they learned in Business Intelligence I.

MKT-6103: Marketing Strategy

This course is develops the skills necessary for effective strategic marketing planning and decision making. Emphasis is on the ability to develop marketing strategies based on an understanding of market opportunities and corporate objectives. Developing an analytical approach in assessing the ever-changing internal and external environments in which a business operates is a key goal.

MKT-4323: Customer Value Creation

This course will focus on establishing relationship selling opportunities and creating value with relationship strategies. An emphasis will be placed on managing knowledge of the customer and market in order to communicate the value proposition to customers and create value in every sales opportunity. Students will learn how to leverage the customer value chain and how to create and manage a customer value plan.

Term 4

CPL-1049: Co-op Work Term - Full-Time*

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students to find permanent employment after graduation. For further information regarding Co-op, please refer to www.lambtoncollege.ca/mycareer

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CPL-5559: Applied Project

Work Integrated Project is aimed at enriching student success by combining the skills students have learned throughout their program. Within the course, students are taught valuable proposal development skills, project management techniques and presentation skills through weekly workshops. Moreover, the project should, by its very nature, attempt to enhance and strengthen the student's employability prospects post-graduation by exposing them to skills and knowledge in demand from today's employers. This course allows participants to integrate and apply skills and knowledge gained from a number of previous courses of study taken in the program. These skills are used to complete a work integrated project on a real-world challenge presented by an instructor or an industry partner. The student or student teams are expected to meet with the project supervisor during mutually agreed upon times and are required to attend each in-class session during the week.

*In order to be eligible to participate in a full-time Co-op Work Term (CPL-1049) students must have a GPA of 2.8 or greater. Failing to do so will require the students to enroll in CPL-5559 WIL Project at an additional cost to the student. This additional cost can be viewed by selecting the Additional Fees tab.

Program Maps

Click on the term you began your program.

Students are required to follow the prescribed program map and are not allowed to take unscheduled breaks for any reason.

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Disclaimer

Lambton College reserves the right to alter information including admission requirements and fees and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market or for budgetary reasons; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons.  In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.


International Education
Any questions or inquiries please e-mail:
international@lambtoncollege.ca


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