Marketing Management Digital Media


Program Information

The Lambton College Marketing Management – Digital Media, Ontario College Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today’s digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals that can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent.

Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Students utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studied, and students will integrate these into various projects. The final semester will enhance all learning outcomes through a research project or co-operative education work term.

Admission Requirements

A University or College Degree or College Diploma or Advanced Diploma in Business, or related discipline.

The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.

English Language Requirements

IELTS (International English Language Testing Score) of 6.0 (increasing to 6.5 in January 2018)

Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.

Employment Opportunities

Career positions may include, but are not limited to:

  • Communications Manager
  • Advertisement Consultant
  • Media Coordinator
  • Marketing Manager
  • Web Marketing Consultant
  • Content Marketing Specialist
  • E-Business Manager

International Education
Any questions or inquiries please e-mail:

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