Esports Entrepreneurship & Administration


Course List

Term 1

SRM-1014: Sports Marketing

In this course, students explore fundamental concepts of marketing and how they are unique in sport. Areas of focus include the history of sport marketing, strategic marketing management, marketing mix, assessing the marketing environment, the role of research, segmentation, and introductions to sport sponsorship and consumer behaviour.

BUS-1043: Digital Tools

Digital Tools is a course designed for students to enhance and understand the technology around them and how it will impact their careers. This course covers the basics of cloud computing; the importance of maintaining an online presence; the significance of adhering to digital security standards; how to use social media tools from a business perspective; and how the use of social media impacts both an individual and a business. Students will also learn the basics of personal computing and how to keep safe online. Throughout the course, students will have the opportunity to build a basic business presence on various Social Media platforms.

ENG-1244: Business English Skills I

This course emphasizes the writing of effective business communications, including letters, memoranda, email, and short reports. Other tasks include applying proofreading and editing skills. These skills will prepare the student for the work environment, which requires practical business writing to be clear, correct, and concise. Students are introduced to the research process and develop critical thinking skills.

ESA-1013: Esports Gaming Foundation I

This course provides students with an introduction to various topics relating to the games industry and compares these topics to traditional sports. In addition, students will become familiar with the map of esports ecosystem, as well as the history of electronic sports or "esports" with a focus on the implications of critical events. Students will also explore how their academic training provides knowledge and skills required by the sport and esport industries and the various career opportunities available to them upon graduation. Furthermore, students will plan and develop a personal plan that they will utilize and update as they pursue industry related employment opportunities.

PED-1073: Personal Wellness

This course introduces students to health promotion strategies needed to make healthy lifestyle choices, to maintain or improve health and how to approach personal change. Wellness promotion and health maintenance are everyone's goal. Students require an understanding of the bio - psycho - social processes to keep well and knowledge of the interventions that will encourage wellness, promote activity, energy and life, even empowerment.

Term 2

SRM-2503: Sport in Society

Sports are institutional, social, and cultural practices, created and sustained by people as they interact with others to organize and make sense of their lives. Sports not only reflect aspects of society but they also play a unique role in producing, reproducing and transforming society. Historical variations in the way sports are organized and viewed by society are related to issues of power and authority at particular points in time. Using sociological theoretical frameworks offers one the opportunity to see aspects of sports that are often hidden from view when studying the place and role of sport in society. Topics explored in this course include (but are not limited to) social theories, history of sport sociology, social inequalities, violence and social deviance, politics, globalization and economics, media, bioethics, religion and socialization.

ESA-1043: Live Stream Programming

Live streaming is the process of the delivery of content in real time as it happens over the internet. The world of esports utilizes broadcasting software, in conjunction with social media and streaming platforms to provide esports event and tournament content. Students learn how to develop live streaming content as it pertains to the esports industry, as well as manage the behind-the-scenes elements to ensure consistent, quality user experiences.

ESA-2014: Esports Gaming Foundation II

In this course, students will explore the various aspects associated with Esports leagues. Esports leagues are a burgeoning sector in the Esports Industry. However, there is still much opportunity in this Esports Industry sector. Through completion of this course, students gain an understanding of how to construct a grassroots league and how to manage various event management components. Students will learn how to apply their knowledge to marketing and promotion, customer service, league management, team and player management, and ensure the successful operation of a grassroots league. Completion of this course provides a foundation of the fundamental tools needed to manage an Esports league, with the freedom to create content that appeals to an individual, a team, or a league rather than predefined content.

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

GED-XXX3: General Education Elective

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

Term 3

SRM-5704: Sport Research and Analytics

The field of sport management is one that is ever changing. One of the more recent developments is the use of sport analytics and research in the decision making process teams and leagues face on a day-to-day basis as well as its use for the ever expanding world of fantasy leagues. Through this course students are introduced to the field of sport analytics and explore its brief history and importance in today's sporting environment. Students examine player performance measurement, in-game decision making, and player selection / roster construction.

ESA-3013: Esports Gaming Foundation III

This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the planning and development course for the Esports' students' capstone project. By using the entrepreneurial and project management processes learned over the first year of the program, students are further exposed to a variety of team-building, meeting and project-planning activities that improve leadership and communication skills. Students conduct a research analysis study and deliver a project proposal based on a respective new venture or corporate project relevant to the Esports' industry. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

MAN-2103: Project Management

This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.

ACC-1094: Accounting Concepts I

This course is an introduction to the theory of accounting and the standard methods of recordkeeping and financial statement analysis for non-accounting major students. Generally accepted accounting principles and concepts are emphasized in the preparation of financial statements.

ENG-2243: Business English Skills II

This communications course emphasizes the research process through documentation, quoting, paraphrasing and summarizing as well as the writing of effective business communications including email, letter and memoranda that utilize specific writing approaches. Other tasks include development of writing skills and style, running business style meetings, taking minutes, exploring written communications via social media and mobile technologies, and creating a business style formal research report.

Term 4

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

SRM-5013: Special Events Management

In this course, students examine various types of events and methods for achieving event goals. Utilizing principles of event management, students gain experience through engagement in the planning, organizing and delivery of events for various community partners.

SRM-4013: Entrepreneurship

This course is designed to foster creativity, critical thinking, and problem-solving skills. Using the entrepreneurial process, students participate in a variety of team building, meeting and project-planning activities designed to improve leadership and communication skills. Working in teams, students complete various projects culminating in a professional-quality business plan.

ESA-4015: Esports Gaming Project

This course is designed for students to execute a final project. Based on the planning and development that is developed over the course of ESA-3013, students will now execute their plan, completing their final capstone project for the program. Students' final project must be supported by a marketing plan and a project operation's plan. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

GED-XXX3: General Education Elective

GED-XXX3: General Education Elective

Program Maps

Current students can view program maps from previous years on the mylambton website. 

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Lambton College reserves the right to alter information including admission requirements and fees and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market or for budgetary reasons; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons.  In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.

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