Program Information

The Esports Industry is disrupting the traditional sports industry attracting new audiences, using new media channels and developing innovative new business models. The Esports Entrepreneurship & Administration program introduces students to this dynamic and exciting world of competitive gaming where business meets passion.

Throughout this program, students gain essential sports business knowledge by studying sports marketing, analytics, tournament and league management, special events management, accounting and communications. Each term, students study a specifically-tailored, hands-on esports course.

Introductory esports gaming courses in the first year give students a grounding in the world of esports, the games, the businesses involved and the money-making strategies they use. Students learn about industry software/hardware, computer networking and the business models behind team management and tournaments while developing and honing their streaming skills.

In the second year, students undertake a capstone project that integrates the knowledge obtained throughout the program and culminates in the execution of a real-world esports project. 

See Course List

Admission Requirements

O.S.S.D. or equivalent with:

  • Grade 12 English C or U
  • Any Grade 11 or 12 Mathematics C or U

The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.

English Language Requirements

Applicants must demonstrate language proficiency by submitting one of the following scores:

  • IELTS of 6.0
  • TOEFL iBT 69

Applicants from India, China, Vietnam, Philippines and Pakistan should note that IELTS is the only proficiency score accepted by the Study Direct Stream (SDS) program. Additional country-specific requirements may also be applicable.

Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.

Course List

SRM-1013: Sports Marketing

This course provides students with an understanding of the fundamental concepts of marketing and how they pertain to sport. Areas of focus include the history of sport marketing, strategic marketing management, marketing mix, assessing the marketing environment, the role of research, segmentation, sponsorship, and understanding consumer behaviour.

BUS-1003: Introduction to Business

This course introduces the student to the modern world of business. It examines the significance and composition of Canadian business, discusses current factors and trends in the business environment, explores how businesses are organized and managed, and provides a brief discussion on the topics of entrepreneurship and business etiquette.

MKT-1103: Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

COM-1013: Critical Thinking and Writing

In this writing course, students will respond to current issues and news articles via various styles of paragraphs and essays. Students will strive for clarity of message and diplomatic expression of opinion based on fact. Students will practice thinking critically and will organize and hone their writing to ensure clarity and correctness in their messages. Critical Thinking and Writing lays the foundation for a subsequent research- writing course.

ESA-1013: Esports Gaming Foundation I

This course provides students with an introduction to various topics relating to the games industry and compares these topics to traditional sports. In addition, students will become familiar with the map of esports ecosystem, as well as the history of electronic sports or "esports" with a focus on the implications of critical events. Students will also explore how their academic training provides knowledge and skills required by the sport and esport industries and the various career opportunities available to them upon graduation. Furthermore, students will plan and develop a personal plan that they will utilize and update as they pursue industry related employment opportunities.

PED-1073: Personal Wellness

This course introduces students to health promotion strategies needed to make healthy lifestyle choices, to maintain or improve health and how to approach personal change. Wellness promotion and health maintenance are everyone's goal. Students require an understanding of the bio - psycho - social processes to keep well and knowledge of the interventions that will encourage wellness, promote activity, energy and life, even empowerment.

ESA-1043: Live Stream Marketing and Production

Live streaming is the process of the delivery of content in real time as it happens over the internet. The world of live streaming utilizes broadcasting software, in conjunction with social media and applicable streaming platforms to provide various multimedia online content which includes but is not limited to, esports event and tournament content. Students learn how to develop live streaming content as it pertains to the esports industry, as well as manage the behind-the-scenes elements to ensure consistent, quality user experiences.

ESA-2014: Esports Gaming Foundation II

In this course, students will explore the various aspects associated with Esports leagues. Esports leagues are a burgeoning sector in the Esports Industry. However, there is still much opportunity in this Esports Industry sector. Through completion of this course, students gain an understanding of how to construct a grassroots league and how to manage various event management components. Students will learn how to apply their knowledge to marketing and promotion, customer service, league management, team and player management, and ensure the successful operation of a grassroots league. Completion of this course provides a foundation of the fundamental tools needed to manage an Esports league, with the freedom to create content that appeals to an individual, a team, or a league rather than predefined content.

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

GED-XXX3: General Education Elective

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

MAN-2103: Project Management

This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.

Academic Break

SRM-5703: Sport Research and Analytics

The field of sport management is one that is ever changing. One of the more recent developments is the use of sport analytics and research in the decision making process teams and leagues face on a day-to-day basis as well as its use for the ever expanding world of fantasy leagues. Through this course students are introduced to the field of sport analytics and explore its brief history and importance in today's sporting environment. Students examine player performance measurement, in-game decision making, and player selection / roster construction.

ESA-3002: Video/Audio Production

Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.

ESA-3203: Technology in Esports

ESA-3013: Esports Gaming Foundation III

This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the planning and development course for the Esports' students' capstone project. By using the entrepreneurial and project management processes learned over the first year of the program, students are further exposed to a variety of team-building, meeting and project-planning activities that improve leadership and communication skills. Students conduct a research analysis study and deliver a project proposal based on a respective new venture or corporate project relevant to the Esports' industry. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

ACC-1093: Accounting Concepts I

This course is an introduction to the theory of accounting and the standard methods of recordkeeping for non-accounting major students. Generally accepted accounting principles and concepts are emphasized in the preparation of financial statements.

COM-2013: Communications for Business

This course provides students with the skills required for professional, written, and oral communications essential to business success and subsequent courses. Students will develop database and internet research skills; prepare professional written business communication; and create, practice and deliver professional oral presentations. Students will research and document borrowed information in a business report and will demonstrate critical reading and thinking skills.

GED-XXX3: General Education Elective

PHL-1253: Ethical Leadership and Critical Decision Making

This interdisciplinary course combines insights from the field of business with social psychology and applied ethics to challenge students with an introspective look at some of today's most important ethical dilemmas. Students in PHL-1253 learn that the ethical standards employed by businesses and corporations ultimately concern the quality of human behaviours in those organizations. Human behaviour evolves from many influences: our past relationships, the ways we think and feel, how we respond to pressures in various social contexts, and how we deliberate in our daily thoughts and actions. Each of these influences is intimately involved with the quality of our ethical decision making.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

ESA-4001: Esports Law

ESA-4015: Esports Gaming Project

This course is designed for students to execute a final project. Based on the planning and development that is developed over the course of ESA-3013, students will now execute their plan, completing their final capstone project for the program. Students' final project must be supported by a marketing plan and a project operation's plan. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

SCU-1603: Fundamentals of Entrepreneurship

FUNdamentals of Entrepreneurship is a gamified business simulation where students assume the role of an entrepreneur pursuing their passion of selling clothing online and in their retail store. The player subcribes to the guidance of a business coach and will build a successful venture in a virtual neighbourhood. The player can upgrade their store and operations by completed learning modules and testing. Through self-paced gameplay, students learn important concepts from Finance, Human Resources, Marketing, Health and Safety, Risk Management and more. In the process, they acquire the skills to effectively run a company as they upgrade their operation by completing learning modules and quizzes. Each student has a unique playing experience via ingame customizations, such as avatar creation, and store design. All content is contained within the game - no textbook is required. Students who have successfully completed MAN-1183 are not eligible to take this course.

GED-XXX3: General Education Elective

Program Maps

Students are required to follow their prescribed program map and are not allowed to take unscheduled breaks for any reason.

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.

Technology Requirements

This program requires a laptop.

See full device requirements.

Employment Opportunities

Esports businesses need entrepreneurial-minded young people with business development, marketing, production and sports management skills in order to grow their businesses.

Graduates of the program are prepared to pursue a variety of esports career opportunities including esports manager, coach, event organizer, and tournament manager. Graduates may use the transferable skills learned in the program to pursue careers as an esports journalist/analyst, emedia coordinator, social media specialist or emarketing content specialist. Some graduates may also pursue an entrepreneurial career in esports as a pro-player, coach, or streamer. 

New opportunities continue to be developed everyday in this burgeoning industry and graduates will be in a position to trail blaze new opportunities of their own.

For more information, please contact the appropriate campus:

Toronto
416-485-2098
lambton@cestarcollege.com
Mississauga
905-890-7833 x 222
lambton@queenscollege.ca
Sarnia/Main Campus
international@lambtoncollege.ca
Back to Top