Program Capabilities

Program Capabilities outline what skills students should possess as they progress through each term/year of their program.

Students and employers will find this information most useful and can reference either the list of skills or the full program capabilities document to ensure students are gaining the experience they need to fulfill the program requirements.

Upon Graduation

  • Select and effectively use technology and software programs relevant to both the esports and traditional sports industries.
  • Develop an integrated marketing communications strategy for marketing products, concepts, goods, or services for both esports and traditional sports organizations.
  • Develop and manage business strategies for both an esports and traditional sports organization which take into account the current political and economic environment and considers historical context.
  • Perform work in accordance with relevant statutes, regulations, and business practices.
  • Apply leadership strategies and best practices to accomplish organizational goals.
  • Employ accounting and financial information to manage the operations of an esports and traditional sports organization.
  • Apply sports research analytics to examine and support strategic, evidence-based decision-making.
  • Employ environmentally sustainable practices in esports and traditional sports industries.
  • Manage project goals, constraints, deliverables, performance criteria, quality control needs, and resource requirements as defined by project stakeholders.


For more information, please contact the appropriate campus:

Sarnia Campus
905-890-7833 x 222
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