Esports is the term used to describe the emerging global, multi-billion dollar industry of sports competition facilitated by electronic video game systems. In response to the need for highly qualified workers in this field, the Lambton College Esports Management, Ontario College Graduate Certificate is designed to incorporate the competitive gaming world with the business knowledge required by the fast-paced and growing industry of Esports. Designed for college and university graduates, students learn Esports related business skills while developing a strong appreciation of the overall Esports industry. Specifically tailored, hands-on courses include the history of Esports, industry hardware/software, game design and live streaming. In addition, the business models behind team management and tournaments are studied in detail, with the culmination of learning in the practical project course where students integrate the knowledge obtained throughout the program to plan, manage and execute real-world Esports projects.
Graduates of the program are prepared to pursue a variety of career opportunities including team and league Esports marketing, management, promotion and event coordinator positions. Some graduates may also pursue related careers in Esports as a pro-player, coach or a streamer which is defined as an online player people pay to watch.
See Course List
Admission Requirements
Post-secondary diploma or degree or equivalent.
The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.
Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary
to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications
or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.
Technology Requirements
In order to keep pace with the requirements of each and every course in your program, it is mandatory to own a reliable laptop to complete tests and assignments.
Course List
ESA-1013: Esports Gaming Foundation I
This course provides students with an introduction to various topics relating to the gaming industry. In addition, students become familiar with the esports ecosystem and the history of electronic sports or "esports" with a focus on the implications of critical events. Students gain hands-on experience hosting esports events and develop knowledge and skills required by the sport and esport industries to prepare them for the various career opportunities available to them upon graduation. Students learn how to work in effective teams emphasizing the importance of equity, diversity, and inclusion in fostering an inclusive learning environment that celebrates and values the diverse backgrounds and perspectives of all students. Furthermore, students develop a personal plan that they can update as they pursue industry-related employment opportunities.
ESA-3013: Esports Gaming Foundation III
This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the planning and development course for the esports capstone project. By using the entrepreneurial and project management processes learned over the first year of the program, students are further exposed to a variety of team building, meeting, and project-planning activities that improve leadership and further emphasize the importance of equity, diversity, and inclusion in fostering an inclusive learning environment. Students conduct a research analysis study and deliver a project proposal based on a respective new venture or corporate project relevant to the esports' industry. Upon course completion, students have developed a portfolio of work highlighting their business knowledge, skills, and talents applicable to the esports' industry.
SRM-5703: Sport Research and Analyics
This course introduces to the field of sport analytics and the decision-making process teams and leagues face on a day-to-day basis. Students engage in teamwork to explore and complete sport research while examining topics including player performance measurement, in-game decision-making, and player selection/roster construction. Students explore tactics for building effective teams while emphasizing the importance of equity, diversity, and inclusion.
MKT-1103: Social Media Marketing
This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.
ESA-3004: Video/Audio Production
Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.
MAN-2103: Project Management
This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.
ESA-4015: Esports Gaming Project
This course is designed for students to execute a capstone project based on the planning and development from the ESA-3013 course. A marketing plan and a project operation plan support the capstone project. Upon course completion, students have developed a portfolio of work highlighting their business knowledge, skills and talents applicable to the esports' industry.
SRM-2603: Fundraising and Sport Sponsorship
Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.
ESA-4001: Esports and the Law
This fully-online course is designed to provide students with an introduction to Canadian law and the way it interacts with the esports industry. This course is intended to help students develop their ability to spot potential legal issues, understand legal processes, and introduce students to the world of intellectual property. Topics presented include the following: the law of contract, business law, alternative dispute resolution (ADR), and the importance of intellectual property in esports.
ESA-1043: Live Stream Marketing and Production
Live streaming is the process of the delivery of content in real time as it happens over the internet. The world of live streaming utilizes broadcasting software, in conjunction with social media and applicable streaming platforms to provide various multimedia online content which includes but is not limited to, esports event and tournament content. Students learn how to develop live streaming content as it pertains to the esports industry, as well as manage the behind-the-scenes elements to ensure consistent, quality user experiences.
MKT-3403: Selling
This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales. Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.
JSS-1001: Job Search and Success
This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.
Program Maps
Students are required to follow their prescribed program map and are not allowed to take unscheduled breaks for any reason.
Current Students
Current students can view program maps from previous years on the mylambton website.
You will need to login with your C# and password in order to access your program map.
Employment Opportunities
Emedia coordinator, emarketing manager, web marketing consultant, content emarketing specialist, ebusiness manager, esports manager or esports coach.