The Lambton College Sport Business Management, Ontario College Graduate Certificate prepares
graduates for careers in the exciting and ever changing sport business sector.
With a Canadian sport industry focus, the curriculum enables graduates to be leaders in management and operations in this exciting industry. The program’s curriculum prepares graduates with knowledge and skills in sport marketing, sales, sport sponsorship, event bidding and planning, facility operations,
human resources, finance and administration. Experiential learning is built into the curriculum allowing students to apply skills and knowledge to projects with organizations and clients in the sport industry and expand their business leadership skills through collaborative team projects. Graduates may find employment in a variety of sport business professions.
Fall 2023 Delivery Format
Term 1 classes will be delivered in person and students will be required to be on campus for the duration of the term. The 2023 Fall term begins on September 6. Students must be on campus to join in-person classes starting September 6, 2023. No exceptions will be made.
See Course List
Admission Requirements
Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent.
Graduates from a variety of business-related college diplomas, advanced diplomas and degree programs as well as university degree graduates may apply to this program. In addition, prospective students with equivalent experience in a business-related setting may also apply for admission. Program graduates may choose to continue their studies in sport-business related degree programs.
The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.
Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary
to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications
or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.
English Language Requirements
Applicants must demonstrate language proficiency by submitting one of the following scores:
- IELTS of 6.5
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IELTS of 6.0 + Completion of EAP-3106 (English for Academic Purposes) during first term of study.
- TOEFL iBT 79
-or-
TOEFL 70 + Completion of EAP-3106 (English for Academic Purposes) during first term of study.
- Passed Lambton Institute of English placement test
Please Note: IELTS is the only proficiency score accepted by the Study Direct Stream (SDS) program. Additional country-specific requirements may also be applicable.
Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.
Not all students will qualify for EAP-3106 in place of the required IELTS or TOEFL test scores.
Technology Requirements
In order to keep pace with the requirements of each and every course in your program, it is mandatory to own a reliable laptop to complete tests and assignments.
Course List
COM-3013: Professional Communications
This course is designed for international students with diplomas or degrees. It focuses on polishing communications skills acquired through one's academic career and workplace experience. Through various business writing and speaking scenarios, students learn Canadian business practices and communication styles. Close attention is paid to proper incorporation of the intellectual property of others to ensure academic integrity. Students will practice organized and dynamic speaking and will strive for polished business documents.
SRM-1013: Canadian Sports Marketing
This course provides students with an understanding of the fundamental concepts of marketing and how they pertain to sport including strategic marketing management, marketing mix, assessing the marketing environment, the role of research, segmentation, sponsorship, and consumer behaviour. Utilizing this knowledge, students create marketing materials for campus and community events that are specific to target audience.
SRM-1003: Introduction to Canadian Sport and Recreation Management
Students are introduced to various topics essential to becoming professionals in the Sports and Recreation Management industry and the career opportunities available. The importance of leadership, critical thinking, professionalism, recognition of personal strengths, public speaking and the structure of sport organizations are explored. Throughout the course, students engage with industry professionals using the Clubhouse platform and also volunteer with local industry partners to assist in building their personal portfolio. May 11 2023 10:43 AM Kimberley A. Callaghan
OHS-1402: Canadian Workplace Health and Safety
In providing an overview of Canadian Labour laws, workplace rules and regulations, and Health and Safety Hazards in the workplace, students gain an understanding of the responsibilities of employers, worker's rights as well as the responsibilities of various organizations in the Canadian labour industry. Awareness and recognition of various health and safety risks arising from a variety of occupations is also covered.
BUS-1234: Business Applications
Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office applications. While the focus will be spent learning and applying document processing, presentation and extra time on spreadsheet management tools, students will also develop skills in time management, self-discipline, and attention to detail. Students will also have an opportunity to improve their ability to read and follow written instructions. Computer Applications for Business is a course delivered using practical hands-on applications and comprises additional online skills assessment and training tools purposefully designed to provide flexibility in learning. This course further prepares students to apply these professional business application skills, with enhanced emphasis on spreadsheet management as they continue and expand in their program areas of study.
ACC-3083: Introduction to Canadian Managerial Accounting
The managerial accounting course provides students with skills to become highly effective in environments where quick decisions are required. Students learn to use financial information to make quick strategic decisions including how to use data to evaluate the effectiveness of current operations. Learning to maximize the profitability of operations, students prepare and interpret financial statements and key performance indicators that drive decision making. Topics covered in this course include cost management, analysis of financial performance, relevant costing techniques, budgetary planning and control for a business enterprise.
FHP-2003: Risk Management
In this course, students explore the legal concepts of negligence and liability and relative legislation, regulations, standards, and policies affecting the provision, safety, cleanliness, and maintenance of facilities. Students are introduced to methods of identifying risk, assist in designing strategies to prevent or minimize risk, and apply risk management strategies.
SRM-5013: Special Events Management
Students examine various special events and the methods for achieving event goals. Utilizing principles of event management, students gain experience through engagement in the planning, organizing and delivery of events for various community partners. In groups, students plan, organize and deliver their own Special Event. Throughout the course, students volunteer at two Special Events. Students are introduced to Sport Tourism Canada and its current policies and practices for bidding and hosting events in Canada.
SRM-2603: Fundraising and Sport Sponsorship
Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.
MKT-3403: Selling
This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales. Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.
MKT-1103: Social Media Marketing
This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.
MKT-3353: Integrated Marketing Communications
In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.
JSS-1001: Job Search and Success
This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.
MAN-2103: Project Management
This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.
MAN-6043: Leadership in Change Management
One of the few constants in today's competitive business environment is change. Change leaders must have knowledge of what drives successful change, what challenges successful change, the options available, the ethical issues associated with change, and understand organizational theory and behaviour and its impact. Effective Leaders must identify the correct approach to leading transition within an organization, utilize skills required to lead in chaotic and fast-paced environments, optimize organizational structures, analyze and assess change effectiveness, and ready their organizations to thrive. This course explores these knowledge areas and provides opportunity to practice and develop leadership skills relevant for successful change management.
SRM-5003: Canadian Sports Facilities Management
This course introduces students to the macro and micro aspects of managing sport and recreation facilities. Beginning with a focus on the evolution of sport and recreation facilities students will explore the impact such facilities have on society. Integrating theory with practical opportunities and facility tours, students explore facility design concepts, day-to-day operations, physical and human resource management, and activity and event programming.
SRM-3203: Tournaments and League Management
Through this course, students integrate the theoretical knowledge of tournament and league formatting and scheduling with practical experience by organizing, operating and evaluating their own tournaments and leagues. The reasons for matching the level of participation with individual characteristics including ability, age and level of competitiveness are discussed. The importance of policies, regulations, tiebreakers and rules are explored.
ESA-3004: Video/Audio Production
Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.
MAN-1103: Human Resources Management
Effective Human Resources Management (HRM) is critical to the success of organizations today. This course will provide an overview of the key concepts of HR management and will include some history and theory of the HR function and important terminology. It will introduce students to the core competencies of effective HR practitioners and allow for self-assessment against these competencies. We will be discussing core HR practice areas such as Strategic Planning, HR Planning, HR Administration, Talent Management, Training Learning and Development, Performance Assessment, Total Rewards (including Compensation and Benefits) Employee and Labour Relations and Health and Safety in the workplace. In addition, the course looks at the legal environment for effective HR management, and the role of HRM in mergers and acquisitions and organizational change management.
CPL-1049: Co-op Work Term
Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/
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CPL-5559: WIL Project
Work Integrated Learning (WIL) Project is aimed at enriching students by connecting different program areas of study, cutting across subject-matter lines, and emphasizing unifying concepts. The focus of the WIL Project is to make connections between study and industry by engaging students in relevant and meaningful activities that are connected to and practiced within the professional workplace. WIL Project allows students to enhance and strengthen their employability prospects post-graduation by fine tuning skills and knowledge and meeting the expectations of today's employers. Students are required to attend the scheduled shifts in the WIL office, reporting to the WIL Supervisor. Weekly real-world challenges are presented in the WIL office, designed by industry professionals. In addition to the weekly assigned deliverables, students are also offered professional development sessions, and exposed to industry guest speakers, enhancing their opportunity to develop their professional network.
Program Maps
Current Students
Current students can view program maps from previous years on the mylambton website.
You will need to login with your C# and password in order to access your program map.
Employment Opportunities
Career positions may include, but are not limited to:
- sales and marketing manager
- director, public relations
- advertising director
- account manager
- director, communications
- director, media relations
- fundraising campaign manager
- marketing manager
- promotions manager