Program Information

The Lambton College Sport Business Management, Ontario College Graduate Certificate prepares graduates for careers in the exciting and ever changing sport business sector.

With a Canadian sport industry focus, the curriculum enables graduates to be leaders in management and operations in this exciting industry. The program’s curriculum prepares graduates with knowledge and skills in sport marketing, sales, sport sponsorship, event bidding and planning, facility operations, human resources, finance and administration. Experiential learning is built into the curriculum allowing students to apply skills and knowledge to projects with organizations and clients in the sport industry and expand their business leadership skills through collaborative team projects. Graduates may find employment in a variety of sport business professions.

See Course List

Admission Requirements

Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent.

Graduates from a variety of business-related college diplomas, advanced diplomas and degree programs as well as university degree graduates may apply to this program. In addition, prospective students with equivalent experience in a business-related setting may also apply for admission. Program graduates may choose to continue their studies in sport-business related degree programs.


The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.

Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.

English Language Requirements

Applicants must demonstrate language proficiency by submitting one of the following scores:

  • IELTS of 6.5
    - or -
    IELTS of 6.0 + Completion of EAP-3106 (English for Academic Purposes) during first term of study.
  • TOEFL iBT 79
    -or-
    TOEFL 70 + Completion of EAP-3106 (English for Academic Purposes) during first term of study.
  • Passed Lambton Institute of English placement test 

Please Note: IELTS is the only proficiency score accepted by the Study Direct Stream (SDS) program. Additional country-specific requirements may also be applicable.

Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.

Not all students will qualify for EAP-3106 in place of the required IELTS or TOEFL test scores.


Course List

COM-3013: Professional Communications

This course is designed for international students with diplomas or degrees. It focuses on polishing communications skills acquired through one's academic career and workplace experience. Through various business writing and speaking scenarios, students learn Canadian business practices and communication styles. Close attention is paid to proper incorporation of the intellectual property of others to ensure academic integrity. Students will practice organized and dynamic speaking and will strive for polished business documents.

SRM-1013: Canadian Sports Marketing

This course provides students with an understanding of the fundamental concepts of marketing and how they pertain to sport. Areas of focus include the history of sport marketing, strategic marketing management, marketing mix, assessing the marketing environment, the role of research, segmentation, sponsorship, and understanding consumer behaviour.

SRM-1003: Introduction to Canadian Sport and Recreation Management

Students are introduced to various topics essential to becoming professionals in the Sports and Recreation Management industry and the career opportunities available. The importance of leadership, critical thinking, professionalism, recognition of strengths and the structure of sport organizations will be explored.

MEC-1502: Canadian Workplace Health and Safety

In providing an overview of Canadian Labour laws, workplace rules and regulations, and Health and Safety Hazards in the workplace, students gain an understanding of the responsibilities of employers, worker's rights as well as the responsibilities of various organizations in the Canadian labour industry. Awareness and recognition of various health and safety risks arising from a variety of occupations is also covered.

BUS-1234: Business Applications

Strong computer skills are essential to finding employment in management and administration. This course provides students with resources and guidance to develop skills in Microsoft Office applications. While the focus will be spent learning and applying document processing, presentation and extra time on spreadsheet management tools, students will also develop skills in time management, self-discipline, and attention to detail. Students will also have an opportunity to improve their ability to read and follow written instructions. Computer Applications for Business is a course delivered using practical hands-on applications and comprises additional online skills assessment and training tools purposefully designed to provide flexibility in learning. This course further prepares students to apply these professional business application skills, with enhanced emphasis on spreadsheet management as they continue and expand in their program areas of study.

ACC-3083: Introduction to Canadian Managerial Accounting

The managerial accounting course provides students with skills to become highly effective in environments where quick decisions are required. Students learn to use financial information to make quick strategic decisions including how to use data to evaluate the effectiveness of current operations. Learning to maximize the profitability of operations, students prepare and interpret financial statements and key performance indicators that drive decision making. Topics covered in this course include cost management, analysis of financial performance, relevant costing techniques, budgetary planning and control for a business enterprise.

FPP-2003: Risk Management

SRM-5013: Special Events Management

In this course, students examine various types of events and methods for achieving event goals. Utilizing principles of event management, students gain experience through engagement in the planning, organizing and delivery of events for various community partners.

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

MKT-1103: Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

MKT-3353: Integrated Marketing Communications

In today's marketing world, there are more advertising contact points and specialized media competing for consumer's attention than ever before. To effectively break through the clutter, companies need to use a well-coordinated approach to selecting different promotional methods to differentiate their communication and present a consistent message to target audiences. This course introduces students to the concept of integrated marketing communications (IMC); a strategic planning process that helps companies identify the most appropriate and effective methods for communicating and building relationships with consumers. Students will learn the essential components of an IMC plan, including how to integrate advertising, sales promotions, public relations, direct marketing and digital media to maximize the impact of communications. Students will utilize this knowledge to build their own comprehensive marketing communications plan for a selected product or service.

CPS-1001: Co-op Preparation and Success

This course provides students with an introduction to work-integrated learning paths (Co-op and WIL Project) and assists with the preparation for successful transitioning from the classroom to the professional workplace. Students are introduced to the services and support systems available through the Co-op and Career Services Department as well as the Work Integrated Learning Policy. The process of career planning and development is introduced with a focus on the design of preliminary job search strategies. Emphasis is placed on valuable self-assessment and reflection that allows for skills discovery and personal development. Topics including teamwork, interpersonal expectations, intercultural communication as well as navigating conflict in the workplace are introduced to assist in the development and enhancement of in-demand soft skills. Learners will develop marketing materials including a cover letter and resume, and practice interview techniques.

MAN-2103: Project Management

This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.

MAN-6043: Leadership in Change Management

One of the few constants in today's competitive, fast-pace world is change. Strategically, organizational change may look simple but, to successfully implement and impact change, is a much greater task. Leaders must have knowledge of what drives change, options available for change, challenges, and an understanding of organizational behaviour. Leaders must also have skills required to lead change. This course explores these knowledge areas and provides opportunity to practice and develop leadership skills relevant for change management.

SRM-5003: Canadian Sports Facilities Management

This course introduces students to the macro and micro aspects of managing sport and recreation facilities. Integrating theory with practical opportunities and facility tours, students explore facility design concepts, day-to-day operations, physical and human resource management, and activity and event programming.

SRM-3202: Tournaments and League Management

ESA-3004: Video/Audio Production

Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.

MAN-1103: Human Resources Management

Effective Human Resources Management (HRM) is critical to the success of organizations today. This course will provide an overview of the key concepts of HR management and will include some history and theory of the HR function and important terminology. It will introduce students to the core competencies of effective HR practitioners and allow for self-assessment against these competencies. We will be discussing core HR practice areas such as Strategic Planning, HR Planning, HR Administration, Talent Management, Training Learning and Development, Performance Assessment, Total Rewards (including Compensation and Benefits) Employee and Labour Relations and Health and Safety in the workplace. In addition, the course looks at the legal environment for effective HR management, and the role of HRM in mergers and acquisitions and organizational change management.

CPS-2001: Career Preparation and Success

This course will provide students with key employment skills. Students will develop their skills in researching employers, networking, informational interviews and job search resources. As well, students will learn how to utilize social media, prepare effective cover letters & resume. This course will also prepare the students in the fundamentals of behavioural based interviewing

CPL-1049: Co-op Work Term

Co-operative education provides students with the opportunity to apply classroom learning to the workplace, undertake career sampling and gain valuable work experience that may assist students in leveraging employment after graduation. For further information regarding co-op, please refer to: https://www.lambtoncollege.ca/co-op_and_career/

-or-

CPL-5559: WIL Project

Work Integrated Learning Project is aimed at enriching student success by connecting different program areas of study, cutting across subject -matter lines, and emphasizing unifying concepts. The focus is on making connections, allowing students to engage in relevant, meaningful activities that are connected and practiced in real life. This will attempt to enhance and strengthen the student's employability prospects post-graduation by exposing them to skills and knowledge in demand from today's employers. Students are required to attend the scheduled shifts in the WIL office, reporting to the WIL Supervisor. Weekly real-world challenges are presented in the WIL office, designed by industry professionals. In addition to the weekly assigned deliverables, students are also offered professional development sessions, and exposed to industry guest speakers, enhancing their opportunity to develop their professional network.

Program Maps

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Technology Requirements

This program requires a laptop.

Employment Opportunities

Career positions may include, but are not limited to:

  • sales and marketing manager
  • director, public relations
  • advertising director
  • account manager
  • director, communications
  • director, media relations
  • fundraising campaign manager
  • marketing manager
  • promotions manager

For more information, please contact the appropriate campus:

Toronto
416-485-2098
lambton@cestarcollege.com
Mississauga
905-890-7833 x 222
lambton@queenscollege.ca
Sarnia/Main Campus
international@lambtoncollege.ca
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