Program Information

The Social Media Board of Governors certificate prepares graduates for the dynamic innovative field which is quickly shifting traditional business and communication practices. Learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communications and applied social media practices for organizations.

Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention, and corporate communication. Through case studies, discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools specifically and Web 2.0 tools generally. Graduates of this program broaden their practice, expand career opportunities and stay current to emergent trends in social media.

This program is recommended for individuals with professional backgrounds in a number of fields including marketing, advertising, communication, web design and writing/editing.

See Course List

Admission Requirements

O.S.S.D. or equivalent

Computer and internet proficiency recommended

Applications for this program are not accepted through

If you are taking part-time courses with the intention of completing a program and earning a credential, you must meet Admission Requirements outlined on the program page. It is the student's responsibility to supply proof of admission requirements to the Office of the Registrar before he/she has completed three courses in the program.

If you do complete the program and do not have the appropriate admission requirements, you will be ineligible to receive your certificate or diploma.

If you believe you have an equivalent level of knowledge and would like credit for Prior Learning Assessment, please contact Counselling at 519-479-1023 at least two weeks before classes begin.

Course List

Program Maps

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Online Education
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