Marketing Management - Professional Sales
Program Code: (International) Length of Program: Two-Year Co-op Awarded Upon Completion: Ontario College Graduate Certificate
Term 1 MKT-1143 Marketing Fundamentals FIN-1124 Finance Concepts for Marketing COM-3013 Professional Communications BUS-1883 Business Analytics SCU-1603 Fundamentals of Entrepreneurship MKT-3503 Introduction to Digital Marketing Term 2 MKT-3403 Selling MKT-3103 Consumer Behaviour and Trends MKT-3353 Integrated Marketing Communications PHL-1253 Ethical Leadership and Critical Decision Making MKT-3213 Business Intelligence I JSS-1001 Job Search and Success Academic Break Academic Break Term 3 MKT-4303 Strategic Sales and Sales Management MKT-4313 Business to Business Marketing MKT-4103 Customer Relationship Management Tools MKT-6203 Capstone Project - Marketing BUS-5503 Entrepreneurship I MKT-4323 Customer Value Creation Term 4 CPL-1049 Work Term - Full-Time* - OR - CPL-5559 WIL Project

The Marketing Management - Professional Sales Graduate Certificate program prepares university and college graduates for an exciting and rewarding career in marketing or sales. Students gain specialized career expertise, technical knowledge and practical work experience via classroom learning and a co-op placement. Students also gain knowledge in search engine marketing (SEM) and search engine optimization (SEO) through Google Analytics and Google AdWords.

Admission Requirements

A college diploma or university degree

Equivalent experience in a business setting

Employment Opportunities

There are several sectors of marketing, sales and related industries that a graduate can obtain employment in, including: sales, advertising, market research, marketing management, brand management, retail management, public relations and fundraising.

For more information about post-graduate work eligibility for international students, please review the Post-Graduate Work Permit Program information.

Tuition Fees

Please visit the international tuition fee section for individual program fees. For more information regarding tuition, please contact or 519-542-7751 ext 3018.