The esports industry is growing exponentially every year, attracting new audiences and developing innovative new business models. The Esports Entrepreneurship & Administration program introduces students to this dynamic global industry where business meets passion.
Through a combination of in-class lectures and experiential learning activities, students gain foundational business knowledge and learn how it is applied to the esports industry. This includes marketing, analytics, tournament and league management, special events management, accounting, and communications.
In the first year of the program, students become immersed in the industry through organizing and hosting small-scale esports events such as the Border City Battle and Lambton Esports Open. Students also engage with various esports industry leaders throughout the program’s curriculum. As students engage with their curriculum, they create a portfolio of work that highlights their knowledge and skills including audio and video production skills relevant to the esports industry.
In the second year, students undertake a capstone project working alongside an esports industry partner. Students integrate knowledge obtained throughout the program, culminating in the execution of a real-world esports project.
The Esports Entrepreneurship & Administration program has led various in-class research activities and applied research projects. Working with Lambton College's nationally recognized Research & Innovation department, students have conducted research initiatives with industry research partners ProGuides and Adamas Esports.
ProGuides is an esports training platform where millions of committed gamers can improve their game play for some of the most renowned gaming titles.
Adamas Esports is an industry leader in measuring and training esports performance.
O.S.S.D. or equivalent with:
Esports businesses need entrepreneurial-minded young people with business development, marketing, production and management skills in order to grow their businesses.
Graduates of the program are prepared to pursue a variety of esports career opportunities including esports manager, coach, event organizer, and tournament manager. Graduates may use the transferable skills learned in the program to pursue careers as an esports journalist/analyst, social media coordinator, or marketing content specialist. Some graduates may also pursue an entrepreneurial career in esports as a pro player, coach, or streamer.
New opportunities continue to be developed everyday in this burgeoning industry and graduates will be in a position to trail blaze new opportunities of their own.
Please Note: These fees apply to the 2021-2022 academic year and are subject to change. Fees do not include books (unless specifically noted), supplies or living costs.
Business, Liberal Studies & Information Technology
519-542-7751 x 2433
Program Information
519-541-2403
info@lambtoncollege.ca