Esports Entrepreneurship & Administration
Program Code: ESEA (Full-Time) Length of Program: Two-Year Awarded Upon Completion: Ontario College Diploma
Term 1 SRA-1013 Sports Marketing BUS-1003 Introduction to Business MKT-1103 Social Media Marketing COM-1013 Critical Thinking and Writing ESA-1013 Esports Gaming Foundation I PED-1073 Personal Wellness Term 2 ESA-1043 Live Stream Marketing and Production ESA-2014 Esports Gaming Foundation II SRM-2603 Fundraising and Sport Sponsorship GED-XXX3 General Education Elective JSS-1001 Job Search and Success MAN-2103 Project Management Academic Break Academic Break Term 3 SRM-5703 Sport Research and Analytics ESA-3004 Video/Audio Production ESA-3201 Technology in Esports ESA-3013 Esports Gaming Foundation III ACC-3083 Introduction to Managerial Accounting COM-2013 Communications for Business GED-XXX3 General Education Elective Term 4 PHL-1253 Ethical Leadership and Critical Decision Making MKT-3403 Selling ESA-4001 Esports Law ESA-4015 Esports Gaming Project SCU-1603 Fundamentals of Entrepreneurship GED-XXX3 General Education Elective

The esports industry is growing exponentially every year, attracting new audiences and developing innovative new business models. The Esports Entrepreneurship & Administration program introduces students to this dynamic global industry where business meets passion. 

Through a combination of in-class lectures and experiential learning activities, students gain foundational business knowledge and learn how it is applied to the esports industry. This includes marketing, analytics, tournament and league management, special events management, accounting, and communications.

In the first year of the program, students become immersed in the industry through organizing and hosting small-scale esports events such as the Border City Battle and Lambton Esports Open. Students also engage with various esports industry leaders throughout the program’s curriculum. As students engage with their curriculum, they create a portfolio of work that highlights their knowledge and skills including audio and video production skills relevant to the esports industry.

In the second year, students undertake a capstone project working alongside an esports industry partner. Students integrate knowledge obtained throughout the program, culminating in the execution of a real-world esports project.

Research Opportunities

The Esports Entrepreneurship & Administration program has led various in-class research activities and applied research projects. Working with Lambton College's nationally recognized Research & Innovation department, students have conducted research initiatives with industry research partners ProGuides and Adamas Esports.

ProGuides is an esports training platform where millions of committed gamers can improve their game play for some of the most renowned gaming titles.

Adamas Esports is an industry leader in measuring and training esports performance.

Admission Requirements

O.S.S.D. or equivalent with:

Employment Opportunities

Esports businesses need entrepreneurial-minded young people with business development, marketing, production and management skills in order to grow their businesses. 

Graduates of the program are prepared to pursue a variety of esports career opportunities including esports manager, coach, event organizer, and tournament manager. Graduates may use the transferable skills learned in the program to pursue careers as an esports journalist/analyst, social media coordinator, or marketing content specialist. Some graduates may also pursue an entrepreneurial career in esports as a pro player, coach, or streamer.  

New opportunities continue to be developed everyday in this burgeoning industry and graduates will be in a position to trail blaze new opportunities of their own. 

Tuition Fees

Please Note: These fees apply to the 2022-2023 academic year and are subject to change. Fees do not include books (unless specifically noted), supplies or living costs.

Business, English & Liberal Studies
Program Information