Marketing Management - Digital Media
Program Code: (International) Length of Program: Two-Year Co-op Awarded Upon Completion: Ontario College Graduate Certificate
Term 1 BUS-1883 Business Analytics COM-3013 Professional Communications DIM-1223 Trends in Digital Marketing DIM-1334 Business Intelligence MKT-1143 Marketing Fundamentals PHL-1253 Ethical Leadership and Critical Decision Making Term 2 DIM-2003 Digital Marketing Presentation DIM-3353 Online Marketing Communications DIM-3103 Asset Creation for Digital Media DIM-1043 Digital Tools for Marketing MKT-3503 Introduction to Digital Marketing MKT-3403 Selling CPP-1001 Co-op Preparation Academic Break Academic Break Term 3 DIM-3203 Content Creation DIM-3304 Digital Media Integration and Management DIM-3404 Digital Analytics and Campaign Analysis DIM-3503 Digital Marketing Tactics MKT-6203 Capstone Project – Marketing Term 4 CPL-1049 Work Term - Full-Time - OR - CPL-5559 WIL Project

The Lambton College Marketing Management - Digital Media, Ontario College Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today's digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals who can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent.

Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Student utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studies, and students will integrate these into various projects. The final term will enhance all earning outcomes through a research or co-operative education work term.

Admission Requirements

A university degree or college diploma or advanced diploma in business or a related discipline.

Employment Opportunities

Career positions may include, but are not limited to: Communications Manager, Advertising Consultant, Media Coordinator, Marketing Manager, Web Marketing Consultant, Ebusiness Manager

Tuition Fees

Please visit the international tuition fee section for individual program fees. For more information regarding tuition, please contact or 519-542-7751 ext 3018.