Marketing Management - Digital Media

www.lambtoncollege.ca/
Program Code: (International) Length of Program: Two-Year Co-op Awarded Upon Completion: Ontario College Graduate Certificate
Term 1 MKT-1143 Marketing Fundamentals DIM-1501 Industry Certifications for Digital Marketing COM-3013 Professional Communications DIM-1223 Trends in Digital Marketing DIM-1603 Digital Marketing Analytics DIM-3304 Digital Media Integration and Management BUS-6103 e-Commerce Term 2 MKT-4103 Customer Relationship Management Tools DIM-3353 Online Marketing Communications DIM-3103 Asset Creation for Digital Media DIM-2003 Digital Marketing Presentation DIM-1043 Digital Tools for Marketing MAN-2103 Project Management CPS-1001 Co-op Preparation and Success Academic Break Academic Break Term 3 DIM-3203 Content Creation DIM-3404 Digital Analytics and Campaign Analysis DIM-3503 Digital Marketing Tactics DIM-6303 Capstone Project - Digital Media CPS-2001 Career Preparation and Success DIM-1334 Business Intelligence Term 4 CPL-1049 Work Term - Full-Time - OR - CPL-5559 WIL Project

The Lambton College Marketing Management - Digital Media, Ontario College Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today's digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals who can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent.

Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Students utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studied, and students will integrate these into various projects. The final term will enhance all learning outcomes through a research or co-operative education work term.

Admission Requirements

A university degree or college diploma or advanced diploma in business or a related discipline.

Employment Opportunities

Career positions may include, but are not limited to: Communications Manager, Advertising Consultant, Media Coordinator, Marketing Manager, Web Marketing Consultant, Ebusiness Manager

Tuition Fees

Please visit the international tuition fee section for individual program fees. For more information regarding tuition, please contact international@lambtoncollege.ca or 519-542-7751 ext 3018.