4000-5-2Advertising and Information Materials
Responsible Executive:
Senior Vice-President, Academic & Student Success
Senior Director, Marketing, Communications & Brand Management
Supersedes Date:
January 18, 1988
Last Review:
November 07, 2019
Last Revision:
November 07, 2019
Upon request, the college will provide a copy of this policy in an alternate format.
Policy
- All communication materials, including corporate website, advertising in all mediums, print pieces, social media channels and communications must adhere to the Lambton College Brand Guide.
- All college advertising, domestic, international or otherwise, must be directed through the Marketing, Communications and Recruitment department.
- Publishing of College communication material must include the approved logo in adherence to the Brand Guide. Any deviation from these standards must be approved by the Manager of Marketing & Recruitment or his/her designate.
Procedure
- Departments across the college should request marketing services, including advertising, via the request form available on mylambton.ca
- Departments should include as many details as possible in the form – specifically budget, timeline, content, medium, specific graphic requests and target audience.
- The form will be reviewed by the Manager of Marketing & Recruitment and assigned to the appropriate coordinator.
- The Coordinator will follow up with the Departments who made the request to clarify and confirm details.
- The Coordinator will action the request with necessary Marketing team members, depending on the request. The Coordinator will follow up with the Department and/or their manager for revisions/final approvals, and action the request with the appropriate vendor.
- The Coordinator will provide follow up metrics to the Department, if available.
- The Coordinator will receive the invoice and ensure it is forwarded on the Department for payment processing.