Program Information

Esports is the term used to describe the emerging global, multi-billion dollar industry of sports competition facilitated by electronic video game systems. In response to the need for highly qualified workers in this field, the Lambton College Esports Management, Ontario College Graduate Certificate is designed to incorporate the competitive gaming world with the business knowledge required by the fast-paced and growing industry of Esports. Designed for college and university graduates, students learn Esports related business skills while developing a strong appreciation of the overall Esports industry. Specifically tailored, hands-on courses include the history of Esports, industry hardware/software, game design and live streaming. In addition, the business models behind team management and tournaments are studied in detail, with the culmination of learning in the practical project course where students integrate the knowledge obtained throughout the program to plan, manage and execute real-world Esports projects.

Graduates of the program are prepared to pursue a variety of career opportunities including team and league Esports marketing, management, promotion and event coordinator positions. Some graduates may also pursue related careers in Esports as a pro-player, coach or a streamer which is defined as an online player people pay to watch.

See Course List

Admission Requirements

Post-secondary diploma or degree or equivalent.

Course List

ESA-1013: Esports Gaming Foundation I

This course provides students with an introduction to various topics relating to the games industry and compares these topics to traditional sports. In addition, students will become familiar with the map of esports ecosystem, as well as the history of electronic sports or "esports" with a focus on the implications of critical events. Students will also explore how their academic training provides knowledge and skills required by the sport and esport industries and the various career opportunities available to them upon graduation. Furthermore, students will plan and develop a personal plan that they will utilize and update as they pursue industry related employment opportunities.

ESA-3013: Esports Gaming Foundation III

This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the planning and development course for the Esports' students' capstone project. By using the entrepreneurial and project management processes learned over the first year of the program, students are further exposed to a variety of team-building, meeting and project-planning activities that improve leadership and communication skills. Students conduct a research analysis study and deliver a project proposal based on a respective new venture or corporate project relevant to the Esports' industry. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

SRM-5703: Sport Research and Analyics

The field of sport management is one that is ever changing. One of the more recent developments is the use of sport analytics and research in the decision making process teams and leagues face on a day-to-day basis as well as its use for the ever expanding world of fantasy leagues. Through this course students are introduced to the field of sport analytics and explore its brief history and importance in today's sporting environment. Students examine player performance measurement, in-game decision making, and player selection / roster construction.

MKT-1103: Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

ESA-3002: Video/Audio Production

Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.

MAN-2103: Project Management

This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.

ESA-4015: Esports Gaming Project

This course is designed for students to execute a final project. Based on the planning and development that is developed over the course of ESA-3013, students will now execute their plan, completing their final capstone project for the program. Students' final project must be supported by a marketing plan and a project operation's plan. Upon course completion, successful students will have developed a portfolio of work showcasing their business knowledge, skills and talents applicable to the Esports' industry.

SRM-2603: Fundraising and Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

ESA-4001: Esports Law

ESA-1043: Live Stream Marketing and Production

Live streaming is the process of the delivery of content in real time as it happens over the internet. The world of live streaming utilizes broadcasting software, in conjunction with social media and applicable streaming platforms to provide various multimedia online content which includes but is not limited to, esports event and tournament content. Students learn how to develop live streaming content as it pertains to the esports industry, as well as manage the behind-the-scenes elements to ensure consistent, quality user experiences.

MKT-3403: Selling

This course is designed to provide students with an introduction to the sales process, and it is intended to help students to develop their selling, communication, and negotiation skills in order to be successful in a sales career. Topics presented include the following: the steps in the selling process, ethical issues in selling, the importance of the sales function, and integrating technology in the sales process. Students also learn how to develop negotiation skills, establish successful customer relationships, and develop winning communication skills in a variety of presentation situations. This course is highly interactive, and each student will be expected to fully participate online. Each student will be required to prepare and deliver a sales presentation as a part of this course.

JSS-1001: Job Search and Success

This course is designed to give the student an understanding of how to conduct a job search and how to succeed in the work place. This includes self-reflection, effectively designing a cover letter and resume, online job searches utilizing social media, behavioural based interviewing as well as marketing oneself effectively in a job interview. Job safety, successful work strategies and harassment and discrimination plan of action is also discussed.

Program Maps

Students are required to follow their prescribed program map and are not allowed to take unscheduled breaks for any reason.

Current Students

Current students can view program maps from previous years on the mylambton website. 

You will need to login with your C# and password in order to access your program map.

Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.

Technology Requirements

This program requires a laptop.

Employment Opportunities

Emedia coordinator, emarketing manager, web marketing consultant, content emarketing specialist, ebusiness manager, esports manager or esports coach.

For more information, please contact the appropriate campus:

Toronto
416-485-2098
lambton@cestarcollege.com
Mississauga
905-890-7833 x 222
lambton@queenscollege.ca
Sarnia/Main Campus
international@lambtoncollege.ca
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