Esports Management

ESMS
City: Sarnia
One-Year Ontario College Graduate Certificate
SEP Closed JAN Closed MAY Closed
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Overview

A program designed for college and university graduates where students learn esports related business skills while developing a strong appreciation of the overall esports industry.

Esports is the term used to describe the emerging global, multi-billion dollar industry of sports competition facilitated by electronic video game systems. In response to the need for highly qualified workers in this field, the Lambton College Esports Management, Ontario College Graduate Certificate is designed to incorporate the competitive gaming world with the business knowledge required by the fast-paced and growing industry of Esports.

This program is specifically tailored, hands-on courses include the history of Esports, industry hardware/software, game design and live streaming. In addition, the business models behind team management and tournaments are studied in detail, with the culmination of learning in the practical project course where students integrate the knowledge obtained throughout the program to plan, manage and execute real-world Esports projects.

Graduates of the program are prepared to pursue a variety of career opportunities including team and league Esports marketing, management, promotion and event coordinator positions. Some graduates may also pursue related careers in Esports as a pro-player, coach or a streamer which is defined as an online player people pay to watch.

Vanessa's Experience - Outside the Classroom

Admission Requirements

  • Post-Secondary diploma, degree, or equivalent

The admissions process is competitive and meeting the minimum academic requirements does not guarantee admission.

Lambton College reserves the right to alter information including admission requirements and to cancel a program or course at any time; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways to third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College's sole liability will be the return of monies paid by the applicant or student to Lambton College.

English Language Requirements

  • IELTS of 6.0

- or -

  • TOEFL iBT 69

- or -

  • Passed Lambton Institute of English placement test

Please Note: IELTS is the only proficiency score accepted by the Study Direct Stream (SDS) program. Additional country-specific requirements may also be applicable.

Meeting the minimum English requirements does not guarantee admission. Students with higher English proficiency scores will receive priority in the admission assessment process.

Research Opportunities

This program has led various in-class research activities and applied research projects. Working with Lambton College's nationally recognized Research & Innovation department, students have conducted research initiatives with industry research partners ProGuides and Adamas Esports.

ProGuides is an esports training platform where millions of committed gamers can improve their game play for some of the most renowned gaming titles.

Adamas Esports is an industry leader in measuring and training esports performance.

 

Costs

  • Term 1 $9,230.67
  • Term 2 $8,444.57
$17,675.24
Total Cost of Program

Tuition fees are estimates and are subject to change each academic year. Fees do not include books (unless specifically noted), supplies or living costs.

Lambton College reserves the right to alter information including admission requirements and to cancel at any time a program or course; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies or changes in the job market; to change the pathways third-party certification bodies; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations or over-acceptance of offers of admission. In the event Lambton College exercises such a right, Lambton College’s sole liability will be the return of monies paid by the applicant or student to Lambton College.

Additional Fees

Important Dates, Deadline & Late Fees

For additional information on registration dates, deadlines and late fees please refer to Registration Dates and Deadlines.

Student Fees

A student services fee is included in your tuition.

Health Insurance Coverage

Emergency medical insurance is mandatory for all international students at Lambton College. This includes students who are full-time and part-time and who are on a co-op. This insurance is provided by guard.me - a third party insurance provider.

See Insurance Costs & Details

Technology Requirements

In order to keep pace with the requirements of each and every course in your program, Lambton College requires that each student have access to a laptop while studying at our college.

Labs & Equipment

Courses

ESA-1013
Esports Gaming Foundation I

This course provides students with an introduction to various topics relating to the gaming industry. In addition, students become familiar with the esports ecosystem and the history of electronic sports or "esports" with a focus on the implications of critical events. Students gain hands-on experience hosting esports events and develop knowledge and skills required by the sport and esport industries to prepare them for the various career opportunities available to them upon graduation. Students learn how to work in effective teams emphasizing the importance of equity, diversity, and inclusion in fostering an inclusive learning environment that celebrates and values the diverse backgrounds and perspectives of all students. Furthermore, students develop a personal plan that they can update as they pursue industry-related employment opportunities.

ESA-3013
Esports Gaming Foundation IIII

This course is designed to foster creativity, critical thinking, and utilize problem-solving skills as the planning and development course for the esports capstone project. By using the entrepreneurial and project management processes learned over the first year of the program, students are further exposed to a variety of team building, meeting, and project-planning activities that improve leadership and further emphasize the importance of equity, diversity, and inclusion in fostering an inclusive learning environment. Students conduct a research analysis study and deliver a project proposal based on a respective new venture or corporate project relevant to the esports' industry. Upon course completion, students have developed a portfolio of work highlighting their business knowledge, skills, and talents applicable to the esports' industry.

SRM-5703
Sport Research & Analytics

This course introduces to the field of sport analytics and the decision-making process teams and leagues face on a day-to-day basis. Students engage in teamwork to explore and complete sport research while examining topics including player performance measurement, in-game decision-making, and player selection/roster construction. Students explore tactics for building effective teams while emphasizing the importance of equity, diversity, and inclusion.

MKT-1103
Social Media Marketing

This course explores online marketing tools and tactics, such as social media, email, digital advertising and content marketing, that businesses can use to build a profitable relationship with their customers. Students engage in simulated social media, email and digital advertising campaigns to gain a better understanding of how to use these tools in their marketing efforts. Along with learning about digital and social media marketing, students learn general principles of marketing that are key for every business, regardless of industry or size: identifying who your customers are; understanding what needs they have that you are uniquely able to serve; creating a brand voice that speaks to them; identifying who your competitors are; deciding how to differentiate your offering from theirs; and creating a plan for engaging customers across social media and digital advertising platforms.

ESA-3003
Video & Audio Production

Video and audio production have become highly desirable skills in our modern, media driven world and especially so for aspiring professionals in the Esports industry. In this course, students explore the impact of media in our modern world, gain an appreciation for and develop production skills that demonstrate the use of flow in different mediums, and explore factors that can be manipulated to alter audio and video productions. Students are introduced to post-production techniques and will have the opportunity to develop and demonstrate their skills through the completion of a term project.

MAN-2103
Project Management

This course will provide the student with an overview of the structured processes and knowledge areas of project management within the context of organizations. It will contrast the differences between operational management and project management. It will provide the student with numerous tools and techniques used to initiate, plan, execute, monitor and control, and close a project. Students learn the vocabulary, definitions, principles and concepts of project management and working in a project team.

ESA-4015
Esports Gaming Project

This course is designed for students to execute a capstone project based on the planning and development from the ESA-3013 course. A marketing plan and a project operation plan support the capstone project. Upon course completion, students have developed a portfolio of work highlighting their business knowledge, skills and talents applicable to the esports' industry.

SRM-2603
Fundraising & Sport Sponsorship

Sponsorship and fundraising play an important role in the success of sport in today's society. Students gain an appreciation for the unique challenges generating revenue through fundraising and sponsorship for sport. Students explore how marketing concepts are integrated to meet the specific needs of sponsors and fundraising campaigns and the importance of building and maintaining relationships.

ESA-4001
Esports Law

This fully-online course is designed to provide students with an introduction to Canadian law and the way it interacts with the esports industry. This course is intended to help students develop their ability to spot potential legal issues, understand legal processes, and introduce students to the world of intellectual property. Topics presented include the following: the law of contract, business law, alternative dispute resolution (ADR), and the importance of intellectual property in esports.

ESA-1043
Live Stream Marketing & Production

Live streaming is the process of the delivery of content in real time as it happens over the internet. The world of live streaming utilizes broadcasting software, in conjunction with social media and applicable streaming platforms to provide various multimedia online content which includes but is not limited to, esports event and tournament content. Students learn how to develop live streaming content as it pertains to the esports industry, as well as manage the behind-the-scenes elements to ensure consistent, quality user experiences.

MKT-3403
Selling

This course is designed to provide students with an introduction to professional selling and the skills required to find success in relationship building and sales. Students are introduced to the many career alternatives available as well as the day-to-day expectations of a successful salesperson. The focus is to assist students develop their personal brand and strengthen their presentation, communication, and negotiation skills through role-playing, simulations, and applied learning exercises. Both traditional and digital prospecting methods are explored, along with the application of effective discovery, proposal creation, and problem resolution strategies, all in support of creating a customer relationship built on trust. Topics include goal setting, planning, time management, sales analytics, key performance indicator analysis, and customer relationship building. Students apply their learning in a simulated, professional business-to-business sales environment.

JSS-1001
Job Search & Success

This course provides student with skills and knowledge to help support their career search and succeed in the workplace. Students align their personal skill set and goals to guide them on their career paths. They will learn how to effectively conduct a job search, build a professional and well-tailored resume and cover letter, and develop and practice interview techniques. Students will also develop their personal brand to help support effective career networking and aid in their job search. Teamwork and collaboration in the workplace are also discussed. Self-reflection is used to inspire insight and support their professional career journey.

Contact

Centre for Global Engagement

LAMBTON COLLEGE SARNIA

226-313-7777

1457 London Road

Sarnia ON, N7S 6K4

After Graduation

Employment Opportunities

Student in esport arena sitting at gaming computer.

Emedia coordinator, emarketing manager, web marketing consultant, content emarketing specialist, ebusiness manager, esports manager or esports coach.

More Information

Student Responsibilities

  • Course and program delivery schedules are proposed and subject to change for each intake.
  • Students are required to bring their own laptop with wireless capability.
  • Students are advised to bring an official copy of their most recent police clearance, driver's license, and vaccination record from their home country.
An international student smiling at desk on campus.
Set yourself up for success!

Program Partners

Students in the Esports program are given the opportunity to work with a number of companies through collaborative projects, simulations, and initiatives:

Post-Graduate Employment

International students who successfully complete their programs of study at Lambton College may be eligible to apply for a Post-Graduation Work Permit (PGWP) Program. This program allows students to gain valuable Canadian work experience.

A work permit under the PGWP may be issued for the length of the study program, up to a maximum of three years. A post-graduation work permit cannot be valid for longer than the student's study program, and the study program must be a minimum of eight months in length. The length and approval of the PGWP is determined solely by Immigration, Refugees and Citizenship Canada (IRCC).

Students must meet the eligibility requirements to apply for a post-graduation work permit.

Visit the PGWP Website

Immigration Regulations & Changes

Immigration regulations are legislated by the Federal Government of Canada and are subject to change at any time without notice. Students are responsible for ensuring that they are in compliance with all Immigration, Refugees and Citizenship Canada regulations at all times during their studies and while in Canada. Lambton College staff are not authorized to provide advice or guidance on immigration-related matters. Prospective applicants and current students should consult the Immigration, Refugees and Citizenship Canada website or call the IRCC Call Centre at 1-888-242-2100 to answer or clarify any immigration-related questions or information.

Technology Requirements

It is recommended that students purchase a laptop with a Windows operating system.

Internet Speed Requirements

For best performance for students learning remotely, an internet connection with a minimum of 40 Mbps download and 10 Mbps upload speed is recommended in order to effectively use video conferencing and remote lecture delivery software as well as, other online resources remotely. Due to the large area over which students may be dispersed, we are unable to recommend a specific provider, so you will need to inquire around your area to find one that best suits your needs.

Minimum Laptop Requirements

In order to access the internet and virtually-delivered software and courseware, student laptops should include the following at a minimum. By meeting the following specifications, students will be equipped to access software and courseware on their laptop through the internet:

  • Intel i5 8th Gen Processor or equivalent
  • 16 GB of RAM (with a minimum of 8 GB)
  • 100 GB HDD or more
  • HD Graphics
  • Webcam with a microphone
  • Wireless 802.11n/ac 5ghz capable
  • Windows Operating System (Windows 11)

Software

To ensure students are getting the most our of their classroom experience, some software will be required.

Lambton College has made this software easily accessible online. Students can leverage our Microsoft Office 365 software packages and services. In addition, much of the software you require for your courses will be available on demand for use on any device - on or off campus.